Associate Director, Worldwide Growth Marketing

Becton Dickinson Medical Devices•Milpitas, CA

2d•Onsite

About The Position

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. The Associate Director, Worldwide Growth Marketing is responsible for delivering omnichannel demand generation results, leading teams across brand activation, digital marketing, demand programs, and digital experiences. The role owns global growth marketing planning, execution, measurement, and performance management, and works in close partnership with Product Marketing, Sales, and Field Marketing to accelerate business impact. Operating within the Waters Biosciences marketing model, this role sets global frameworks and guardrails while enabling Regional teams to localize and execute effectively in market.

Requirements

Bachelor’s Degree
At least 8 years of experience in growth marketing, demand generation, brand, or digital marketing
Experienced leader with the ability to inspire and build effective teams
Strong understanding of multichannel B2B marketing, digital channels, and automation
Proven ability to manage performance through data and ROI
Strong executive communication and stakeholder‑management skills

Nice To Haves

Master’s Degree
Experience operating at worldwide or global scale

Responsibilities

Define and own worldwide growth marketing strategy aligned to pipeline, revenue, and ROI goals
Establish standards for campaign design, channel mix, digital experience quality, and measurement
Set priorities and operating rhythms across segments and regions
Develop and maintain a high-performing team with the ability to lead in a matrixed environment to expand capabilities
Lead integrated, multi‑channel demand generation campaigns
Partner with Product Marketing to translate positioning into scalable growth programs
Enable Regions with clear playbooks and frameworks for local execution
Own global strategy for SEO/SEM, paid media, social, and performance optimization
Set standards for web and conversion‑path effectiveness and ongoing optimization
Drive continuous improvement through testing and performance insights
Provide leadership for marketing automation and campaign operations (Marketo)
Lead global tradeshow and event activation with measurable ROI expectations
Partner with Sales on lead quality, pipeline contribution, and conversion outcomes