Associate Director, US Marketing, PNH
About The Position
The Associate Director, U.S. Marketing, PNH, is a core member of the commercial PNH (Paroxysmal Nocturnal Hemoglobinuria) brand team. This position will play a critical role driving innovation, with responsibility for leading planning, implementation, and measurement of the omni-channel approach, with a focus on media & digital ecosystems, across disease state & branded promotion. This individual will also have selected responsibilities and projects to optimize our HCP & Patient marketing efforts helping to ensure strategic and tactical alignment across both internal and external stakeholders.
Requirements
- Bachelor's degree in a scientific, business, or related field relevant to the role’s responsibilities
- 5+ years of marketing, agency, or consulting experience in pharmaceutical or biotech industry; minimum 1 year in US commercial marketing
- Proven ability to strategically lead personal and non-personal tactic development and execution
- Skilled in managing multiple projects across functional areas, working independently when appropriate, collaborating within teams, and serving as a sub-team lead when needed
- Demonstrated aptitude for acquiring and applying both scientific and business acumen
- Experience managing external agencies and/or vendors on a daily basis, including budget oversight
- Proficient in MS Office: Word, PowerPoint, Excel
- Ability to travel up to 30%
Nice To Haves
- Advanced degree (MBA)
- Pharma or biotech commercial experience, including hematology, oncology, or rare diseases; launch experience strongly preferred
- A track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results
- Strong scientific orientation and background
- Proven leadership skills and the ability to collaborate in a matrix environment
- Familiarity with applying AI tools and techniques to enhance marketing efficiency
Responsibilities
- Drive innovative and disruptive Marketing approaches aimed at expanding reach to key customers and broadening awareness and treatment of PNH
- Leading creation of HCP & Patient focused promotional materials to support execution of brand strategy across branded and disease campaigns
- For key strategic initiatives, lead creation and rollout of new marketing materials, and serve as a lead for digital innovation, AI implementation, & maximizing execution across omni-channel ecosystem
- Collaborate with sales teams to identify best practices and uncover needs/ trends and build relationships to improve consistency of brand strategy execution pulled through omni-channel tactics
- Cultivating strong relationships with enterprise cross functional teams to ensure seamless execution and tracking of marketing activities and tactics
- Development and execution of workshops at AKF, Regional Meetings, & ad hoc events
- Track and monitor key performance indicators for digital & media campaigns
- Managing agency partners, project timelines and budgets.
- Communicating effectively to all levels of Alexion staff and management.
- Working with the highest degree of professionalism and in accordance with the company’s code of Ethics and Business Conduct.
Benefits
- qualified retirement programs
- paid time off (i.e., vacation, holiday, and leaves)
- health, dental, and vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
