Associate Director, U.S. Oncology Marketing Patient Channel Strategist

MSD • North Wales, PA

1d • Hybrid

About The Position

A key member of the U.S. Oncology Marketing team, the Patient Channel Strategist will be responsible for defining the media strategies, approving the tactical plans and aligning on the performance measurement for all supported Oncology assets. They will work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximizes business impact.

Requirements

• Bachelor's degree (BA/BS)
• A minimum of 7 years combined strategic marketing, media agency, brand management experience in any industry, is required
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

Nice To Haves

• Ten (10) years omni-channel marketing and campaign design experience with an emphasis on Consumer media digital strategy that optimizes overall patient experience to drive business results
• Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
• Strong knowledge of marketing and Consumer media targeting, channel execution and performance measurement
• Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels
• Experience influencing without direct authority and working successfully with cross-functional teams
• Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences
• Innovative mindset with affinity toward experimentation and appropriate risk taking
• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach
• Oncology marketing experience

Responsibilities

• Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks…) to maximize business impact
• Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of business
• Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.
• Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level
• Ensure all performance reporting incorporates data-driven insights and recommendations
• Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights
• First-line of escalation for their aligned Patient Architects
• Working with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies
• Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days

What This Job Offers

• Job Type: Full-time
• Career Level: Senior