Associate Director, U.S. Oncology Marketing Patient Channel Strategist

Merck•North Wales, PA

1d•Hybrid

About The Position

A key member of the U.S. Oncology Marketing team, the Patient Channel Strategist will be responsible for defining the media strategies, approving the tactical plans and aligning on the performance measurement for all supported Oncology assets. They will work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximizes business impact.

Requirements

Bachelor's degree (BA/BS)
A minimum of 7 years combined strategic marketing, media agency, brand management experience in any industry, is required
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
Adaptability
Channel Partner Marketing
Communication
Data Insights
Digital Analytics
Marketing
Media Strategies
Omnichannel Marketing
Oncology Marketing
Strategic Thinking
Vendor Management

Nice To Haves

Ten (10) years omni-channel marketing and campaign design experience with an emphasis on Consumer media digital strategy that optimizes overall patient experience to drive business results
Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making
Strong knowledge of marketing and Consumer media targeting, channel execution and performance measurement
Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels
Experience influencing without direct authority and working successfully with cross-functional teams
Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences
Innovative mindset with affinity toward experimentation and appropriate risk taking
Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach
Oncology marketing experience
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Current Contingent Workers apply HERE
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Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Remote
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
NA
Job Posting End Date:
05/2/2026
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R395535

Responsibilities

Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks…) to maximize business impact
Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of business
Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.
Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level
Ensure all performance reporting incorporates data-driven insights and recommendations
Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights
First-line of escalation for their aligned Patient Architects
Working with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies
Working in a complex matrix organization where exceptional collaboration is required to obtain desired results