Assoc. Dir., US Hematology Marketing

MSD•North Wales, PA

8d•$142,400 - $224,100•Hybrid

About The Position

The Associate Director, U.S. Hematology Marketing will provide leadership in strategic planning, scientific data analysis, competitive planning, and cross-functional collaboration. The role will support the launch of an expanding hematology portfolio with five potential assets across myeloproliferative neoplasms (MPNs), lymphoma, and leukemia. The position reports to the Associate Vice President, GU and Hematology Marketing. The role shapes portfolio marketing direction and brand priorities, leads scientific education and advocacy strategies, and manages external speaker bureaus and training. It also develops and executes scientific competitive plans, collaborates with Global Medical Affairs to engage external thought leaders and conduct advisory boards, and evaluates external data and publications for potential effects on treatment algorithms, guidelines, and pathways. The Associate Director builds internal partnerships across clinical research, medical affairs, and other teams; manages the segment’s annual budget; works with Health Economics and Access teams; leads medical education strategy; and plans national U.S. hematology exhibits and conventions. The position is based in Upper Gwynedd, Pennsylvania, with a hybrid arrangement, or may be remote. It requires 20% travel, including some weekends.

Requirements

At least 5 years of pharmaceutical or relevant experience.
At least 3 years of relevant hematology experience and external relationships.
Strong relationship-building, problem-solving, teamwork, analytical, and written and verbal communication skills.
Experience influencing without direct authority and working successfully with cross-functional teams.
Healthcare provider promotion experience, including bringing materials through legal, regulatory, and clinical review.
Strong scientific acumen and ability to engage with high scientific fluency.
Ability to travel 20%, including some weekends.

Nice To Haves

Bachelor's degree in a relevant field.
Advanced degree, such as an MBA.
Core marketing experience, including strategy development and competitive planning.
Experience leading marketing scientific strategy.

Responsibilities

Establish and build strong relationships with hematology scientific leaders and key stakeholders.
Provide input into hematology portfolio marketing direction and strategic choices.
Define brand priorities and establish best practices for scientific education and advocacy.
Manage hematology external speaker bureaus and speaker training.
Lead development, evolution, and execution of scientific competitive plans, including innovative ways to disseminate brand messages through scientific exchange.
Provide a marketing viewpoint and collaborate with Global Medical Affairs to build a network of external thought leaders and conduct advisory board meetings.
Support speaker training forums and symposia, and build personal, direct rapport and advocacy.
Evaluate and interpret external data and publications, including their impact on future treatment algorithms and potential effects on guidelines and pathways.
Build an internal network to discuss key scientific issues and share best practices, collaborating with clinical research, medical affairs, and other teams as needed.
Develop an annual budget for the segment and track expenses throughout the year.
Work with Health Economics and Access teams to support needs such as models, analytical support, and value dossiers.
Lead the medical education strategy for the hematology portfolio.
Lead planning for national-level U.S. hematology exhibits and conventions.