Associate Director, U.S. HCP Marketing – SOTYKTU (Sjogren's Disease)

Bristol Myers Squibb • Princeton, NJ

10d • Hybrid

About The Position

The Associate Director, HCP Marketing will be a foundational member of the SjD indication team, joining at an exciting and important juncture to help shape the brand’s HCP strategy, launch readiness, and early commercial success. The individual in this role will be responsible to develop plans and shape impactful tools and tactics to lead HCP personal and non-personal launch initiatives. This role requires both strategic thinking and hands‑on execution, working in close collaboration with cross-functional partners. The ideal candidate would have previous HCP marketing experience, strong critical thinking skills, experience in marketing execution, strong collaboration and communication skills to effectively influence and lead a broad cross-matrix team. Prior launch experience is a plus. This position will initially report to the Executive Director, SOTYKTU Brand Lead.

Requirements

• Bachelor's degree required
• Minimum 5 years of industry experience (pharmaceutical/biotech or related agency)
• Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
• Experience in managing external partners (eg agencies, consultants)
• Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
• Must have excellent communication skills (verbal and written) and project management skills
• Highly organized with a strong attention to detail, clarity, accuracy and conciseness
• Demonstrated ability to track and manage budgets effectively
• Highly learning agile with ability to adapt to change in a dynamic launch setting
• Track record of delivering strong performance in previous roles

Nice To Haves

• MBA or advanced degree a plus
• HCP marketing experience preferred
• Successful track record of US product launch experience also preferred
• Rheumatology or Immunology experience is a plus

Responsibilities

• Drive strategic planning and execution of HCP marketing SjD initiatives and tactical plan that support brand objectives and management of agencies/vendors
• Ensure SJD tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels
• Partner with internal stakeholders and key agency partners to deliver against targeted scope of work
• Manage HCP marketing budget and invoicing
• Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects
• Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators
• Work cross-functionally with marketing teams, sales, training, Medical, Market Access, Patient Access Support Solutions and CASA to ensure executional alignment
• Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including SJD experts, community rheumatologists and APPs
• Be a product champion and cultivate expertise of SjD
• Lead congress and medical meeting planning and execution at key events including ACR, CCR East/West and AWIR, supporting meaningful HCP engagement with SOTYKTU across the multidisciplinary treating community

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level