Associate Director, Trade Strategy & Marketing – Neuroscience, US Specialty, Eye Care Retail

AbbVie•Mettawa, IL

About The Position

Trade Strategy and Marketing at AbbVie has evolved significantly from an operations and tactic-focused responsibility for select specialty products, to one requiring the development of complex distribution and pharmacy strategies spanning all specialty and retail products across the AbbVie portfolio. A key driver of this evolution has been the changing stakeholder needs in the specialty pharmacy space. Here, AbbVie has a significant foothold of high-value specialty brands including Immunology, Botox, and Parkinson’s therapies. Most of these medications are used to treat complex, chronic conditions, and often require special storage and handling or administration, and typically need significant coordination with payers and providers to create access. In many cases, these medications also benefit from dedicated patient education, monitoring, and management services provided by specialty partners. In retail we see the pressures and dynamics of higher cost and payer-managed medications in Migraine, Psychiatry and Eye Care. Given these expectations, pharmacies in the healthcare ecosystem are quickly shifting to innovate new technologies, services, and models that will transform the future of medication access and dispense. Many pharmacies are just beginning to embrace this evolution as they seek to reinvent themselves to meet the changing needs of payers, providers and patients. The Associate Director, Trade Strategy and Marketing – Retail will play an important role in partnering with key pharmacy and channel stakeholders to optimize and enhance stakeholder experience and access to AbbVie products across a robust portfolio of Neuroscience, US Specialty, and Eye Care. Patient needs are also transforming as their expectations of experience at pharmacy is being influenced by information and technology growth. Whether it be a focus on convenience, digital capabilities, or higher-touch clinical support models, these growing patient demands are putting pressure on manufactures such as AbbVie to define our future specialty and retail pharmacy value propositions and identify stakeholders in the channel to partner with to grow alongside this complex environment.

Requirements

Bachelor’s Degree required
At least 7 years tenure in the pharmaceutical industry
Experience in Market Access, contract negotiation
Pharmacy/wholesale related experience preferred
Marketing experience preferred, including launch
Knowledge of marketing concepts and strategic planning process
Understanding of market research principles and how to analyze qualitative and quantitative data to draw valid insights and conclusions that inform recommendations
Relationships within specialty, retail pharmacy, and distribution channel preferred
Experience in program management within pharmacy and distribution channel
Strong communication skills and willingness to ‘stand and deliver’ recommendations to senior leadership (teams)
Demonstrated experience developing and managing projects cross-functionally
Positive, solutions-oriented attitude
Customer-centric mindset
Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Responsibilities

Lead the development and implementation of brand-specific Trade strategies with specialty and/or retail pharmacies to ensure medication access and enhance the overall patient experience
Identify new, strategic channel partners and programs that will support our vision to innovate and meet evolving patient needs in the pharmacy channel
Execute launch excellence in the Trade channel by serving as a key contributor to the launch planning process and partnering with a diverse mix of stakeholders to align brand go-to-market strategies and ensure seamless on-time, on-market supply for new product launches
Serve as the Trade lead in collaboration and consultation with Brand and cross-functional partners to drive important initiatives; manage through product supply disruption when needed, across the portfolio
Lead the strategic development and execution of brand value propositions for Trade for multiple products across various stages of their lifecycle by collaborating with Brand team and other cross-functional partners
Lead the development and creation of high-impact promotional materials for the Pharmacy Account team that support stakeholder needs, Trade and Brand strategic objectives
Serve as Trade lead for Annual Strategic Planning process across key brands
Represent Trade on Neuroscience and Eye Care IBTs and/or launch readiness teams, per product needs
Manage relationships with internal business partners such as Brand, Payer, Customer Service, Demand Planning, MABI and the Trade Account Team with responsibility for wholesalers and pharmacies
Manage strategic agency partnerships and lead the development and execution of key strategies and tactics across therapeutic areas in alignment with Trade and brand strategies
Analyze and synthesize complex, and sometimes incomplete, pharmacy data sets to inform key strategic decisions
Participate in special Trade strategic projects, such as specialty at retail opportunities and other initiatives being explored to positively influence brand Gross-to-Net and P&L
Embrace the Trade Marketing culture by cultivating an inclusive community that encourages diversity, synchronicity, agility, transparency and collective development.