Associate Director, Tax Marketing

Deloitte • Tampa, FL

1d • $118,700 - $218,600

About The Position

Deloitte’s Marketing, Brand & Communications organization is seeking an Associate Director to lead the strategy and execution of Tax’s client event portfolio. The role spans proprietary events, hosted experiences, thought leadership forums, third-party conferences, and sponsorships, with a focus on deepening client relationships, positioning Tax leaders as trusted voices, and supporting business growth.

The Associate Director will set event positioning, messaging, audience strategy, and ROI approaches; advise Tax leadership on market opportunities and client engagement; and oversee event experiences and integrated marketing activation before, during, and after events. The role also manages portfolio operations, budgets, vendors, agencies, measurement, and reporting; partners with Risk, Legal, and Independence teams; and advances the use of AI, automation, data, and emerging marketing technologies. The position includes team leadership, mentoring, and collaboration across offerings, sectors, and geographies.

The position is available in 52 listed U.S. locations. Recruiting for this role ends January 10, 2027. Travel is expected to average 0–25%, depending on work and clients served. The disclosed wage range is $118,700–$218,600, and the role may also be eligible for a discretionary annual incentive program.

Requirements

• 12 or more years of marketing experience, focused on B2B strategic marketing and event or sponsorship marketing.
• Bachelor’s degree in marketing or a related discipline.
• Demonstrated experience leading large-scale client events, hospitality, or experiential programs from strategy through execution and measurement.
• Experience with event property reviews and approvals, and negotiating and managing sponsorship or event partner agreements.
• Experience managing event budgets, agencies, and vendors.
• Prior experience working on a virtual team within a highly matrixed organization, preferably a global corporation or professional services firm.
• Strong digital and marketing technology fluency, including Microsoft Office, generative AI and automation tools, CRM and marketing automation platforms, event technologies, and data and analytics solutions, with the ability to apply technology to improve marketing effectiveness and efficiency.
• Ability to travel an average of 0–25%, depending on work and the clients and industries or sectors served.
• Demonstrated leadership and ability to generate ideas and inspire teams.
• Executive presence, professional client service manner, initiative, and ability to interact with all levels of management, including senior partners and C-suite clients.
• Strategic and creative thinking, with meticulous attention to detail and quality.
• Ability to plan and manage budgets and prioritize resources.
• Ability to manage multiple complex workstreams and fixed deadlines in a fast-paced, ambiguous environment.
• Strong relationship-building skills with internal stakeholders, agencies, and external partners.
• Ability to lead junior team members, coach career development, and help colleagues broaden their networks and understanding of the firm.

Nice To Haves

• Experience marketing tax, legal, financial, or other professional services to senior-level B2B audiences.
• B2B sponsorship experience.
• Understanding of Agile methodology and experience with Workfront.
• Experience with event technology and measurement tools, including registration, CRM integration, and attendee analytics.

Responsibilities

• Develop the marketing strategy for Tax’s client event portfolio, including proprietary events, hosted experiences, thought leadership forums, third-party conferences, and sponsorships, and prioritize activities against business goals.
• Own event messaging, positioning, audience strategy, and ROI approaches, linking events to business issues and client needs.
• Analyze the event market, including competitors, trends, and whitespace, and recommend where and how Tax should participate.
• Own integrated pre-event, onsite, and post-event channel strategies to support pipeline and business growth.
• Oversee event, hospitality, and client experience plans and ensure they meet quality standards and Tax’s business and relationship goals.
• Review and approve activation plans, creative, copy, and onsite assets to ensure consistent messaging.
• Advise Tax leadership on client engagement, market opportunities, audience strategy, event content, and speakers.
• Partner with Public Relations to develop event media strategies that amplify Tax leaders and create content for future use.
• Manage event portfolio operations, including planning, prioritization, vendor and agency management, and budgeting.
• Partner with Risk, Legal, and Independence teams to ensure events and activations meet firm and regulatory requirements.
• Implement and optimize workflows and tracking systems for collaboration, creative approvals, asset management, priorities, deadlines, and deliverables.
• Oversee internal and external agency and media partners in developing and measuring integrated paid, owned, earned, and property marketing plans.
• Report on attendance, engagement, pipeline impact, success stories, and ROI to Tax, business, and marketing excellence leadership.
• Drive adoption of AI, automation, data, and emerging marketing technologies to improve targeting, personalization, content development, event operations, measurement, and productivity.
• Collaborate with marketers across offerings, sectors, and geographies to integrate content and event strategies and deliver a One Deloitte experience.
• Align with campaign marketers on timely, on-budget delivery of events and event-driven campaigns.
• Lead and mentor team members, provide feedback, and coach colleagues on career development.
• Represent the team at firmwide meetings, planning sessions, and external partner meetings.

Benefits

• The role may be eligible to participate in a discretionary annual incentive program, subject to program rules and performance factors.
• Deloitte offers employees a broad range of benefits; specific benefits are not listed in the posting.
• Professional development opportunities include on-the-job learning, formal development programs, leadership opportunities, and mentorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior