America's Tax Brand and Marketing- Associate Director

EY•Hartford, DC

2d•$128,700 - $281,600•Hybrid

About The Position

EY’s Americas Tax Brand, Marketing and Communications (BMC) team has an opening for an experienced multichannel marketer with a strong demand generation background. Responsibilities will encompass a wide range of marketing programs to promote the practice’s brand and reputation to external audiences, including current and future clients, future employees, regulators, the media and the communities within which we operate. This role will work directly with the Americas Tax BMC Director and EY Tax leadership, as well as other key stakeholders within various regions and business areas. You will have the opportunity to develop and set the direction for Americas Tax brand and marketing campaigns, aligned to the Tax practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.

Requirements

Minimum of 12 plus years of experience in marketing
Bachelor’s degree in business, Marketing or related field, MBA desired
An understanding of trends in Tax, including digital transformation in the industry, the implications of government policy changes, and how industries are affected by the evolution of Tax
Demonstrated success in managing teams and nurturing talent
Strong business acumen and understanding of how environmental factors affect the firm, practice, markets, and solutions
Excellent written and verbal communication, presentations, listening, interpretation and influencing skills
Outstanding project management, team building and interpersonal communication skills
Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
Poise and confidence to professionally interact with all levels of leadership

Nice To Haves

Adept at knowledge sharing and a strong understanding of sales funnel content strategy including thought leadership
Capability to work on public relations initiatives such as local office awareness, community involvement, alumni relationships and sponsorships
Ability to project manage complex programs and drive associated and relationship building efforts

Responsibilities

Lead assigned Americas Tax brand and marketing programs, which are aligned to the practice’s strategic goals and revenue plan.
Develop comprehensive marketing strategies and multichannel campaigns to drive demand and measurable impact.
Build relationships with the Tax practice leadership team, business development executives, and BMC colleagues to meet business objectives.