Associate Director, Provider Marketing

Paradigm•Tampa, FL

16d•$80,000 - $115,000•Remote

About The Position

Paradigm is an accountable specialty care management organization focused on improving the lives of people with complex injuries and diagnoses. The company has been a pioneer in value-based care since 1991 and has an exceptional track record of generating the very best outcomes for patients, payers, and providers. Deep clinical expertise is the foundation for every part of Paradigm’s business: risk-based clinical solutions, case management, specialty networks, home health, shared decision support, and payment integrity programs. We’re proud to be recognized—again! For the fourth year in a row, we’ve been certified by Great Place to Work®, and for the third consecutive year, we’ve earned a spot on Fortune's Best Workplaces in Health Care™ list. These honors reflect our unwavering commitment to fostering a positive, inclusive, and employee-centric culture where people thrive. Watch this short video for a brief introduction to Paradigm. We are seeking a full-time, remote Associate Director of Provider Marketing. The Associate Director of Provider Marketing (Associate Director, Outreach & Education) is responsible for supporting the development, maintenance, and expansion of referrals for current and new logo prospects across the country through obtaining referrals directly from facilities throughout the country. This Associate Director will be accountable for meetings sales targets established through a Go to Market Individual Compensation Plan (ICP). Working in a team environment to unite Go to Market, Product, Operations and Implementations will be key to this role’s success.

Requirements

Bachelor’s degree from an accredited educational institution in a relevant field.
Two to four years’ customer service/account management or outside sales experience at a minimum.
Two years related experience in insurance or a health care environment.
Strong working knowledge of the workers compensation industry. Workers’ compensation claims experience highly desirable.
Superior oral and written communication skills and phone presence.
Ability to read and comprehend instructions, correspondence, memos, and medical/patient reports.
Ability to write clear and persuasive correspondence and memos.
Ability to present both virtually and in-person as needed.
Excellent analytical skills – demonstrated ability to independently identify, define, and resolve problems, ability to collect data, establish facts, and draw valid conclusions; ability to interpret a variety of instructions and deal with abstract and concrete variables; demonstrated ability to analyze difficult situations, problems, and data; ability to use good judgment and decision making skills; ability to anticipate customer needs and reactions.
Ability to manage multiple priorities and meet deadlines in a dynamic environment.
High level of professionalism, discretion, and confidentiality.
Proficiency in Microsoft Office Suite and remote collaboration tools.
Strong problem-solving and decision-making abilities.
Exercise sound judgment and escalate concerns appropriately
Demonstrated ability to work independently and as part of a team.
Adaptability to changing priorities and technologies.
Commitment to continuous learning and professional development.

Nice To Haves

Workers’ compensation claims experience highly desirable.

Responsibilities

Meet or exceed sales goals by developing, maintaining and expanding referrals for current accounts and/or new logo prospects assigned with facilities.
Maintaining intercompany referrals and communications within the enterprise to assure team collaborations within Paradigm.
Meet or exceed other performance goals per manager’s plan or personal goal plan.
Build a pipeline for new logo and existing client opportunities capable of meeting or exceeding sales goals. VP of Sales and Director of Provider Marketing will help identify the pipeline expectations for your position.
Identify and engage qualified provider opportunities to directly impact Care at Home services including PAC, HH, DME, O&P and Mods.
Balance their efforts between managing existing relationships as well as pursuing new opportunities.
Input all sales and account information into Salesforce (or similar company sponsored CRM program) on a weekly basis to provide detailed information for personal success, manager knowledge, and knowledge that will be shared across Paradigm business units.
Assist the Senior Director, Post Acute Care Services with any stewardships with key Providers as needed.
Conduct strategy sessions ahead of key account or new logo opportunities with VP of Sales, and any other key stakeholders that may be helpful in closing the sale.
Map and understand customer organizational dynamics and adjust sales strategy to maximize effectiveness.
Understand all external influencers such as TPA, reinsurers, and employees.
Maintain a good understanding of the competitive landscape within the territory. This includes knowledge of employees, product offerings, strengths, weaknesses, size, and accounts.
Proactively identify changes in industry healthcare, delivery systems, market trends, product development and competitive pressures to develop and modify strategies and tactics accordingly.
Participate in marketing-related activities such as trade shows, conferences and events and obtain key information and contacts pertinent to RSE territory or overall Paradigm opportunities nationally.
Support cross-selling opportunities within Paradigm Enterprise by understanding other division product offerings and potential opportunities for those divisions.
Let managers know of these opportunities so a cross-division strategy meeting can be held.
Manage the integration process of connecting our CAH services through the provider, ultimately leading to better implementations and outcomes from the payer’s perspective.
Follow all account manager and national sales executive instruction regarding managing or selling to a specific account or prospect within your territory.
Position required driving of personal or rented automobiles for completion of task. Employee must maintain minimum insurance requirements for coverage.
Initial Motor Vehicle Report (MVR) must be completed and is it up to Paradigm whether or not we find an employee’s driving history to be acceptable. Employees whose MVR do not meet our standards may have the terms of their employment change as a result of poor driving.
Participate in any company sponsored or manager directed sales training or improvement programs.
Maintain reliable and predictable attendance during scheduled work hours or core business hours.
Travel, as required to meet business objectives; travel is expected for meetings, training, or business-related activities.
Utilizes AI tools to support day-to-day tasks, improve efficiency, and enhance output quality. Adopts new technologies as trained and applies them in alignment with established processes and guidelines.
Demonstrates a customer-first mindset by developing a broad and deep (where appropriate) understanding of Paradigm organization, products, operations, and customers. Prioritizes collaboration to meet customer needs and expectations and takes personal accountability for service quality.