Associate Director Product Marketing - Enterprise Informatics

DeepHealth•Somerville, MA

6d•$150 - $210•Remote

About The Position

As Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth. Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.

Requirements

Bachelor’s degree or equivalent experience required.
10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries
Proven track record of launching products and driving market impact
Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
A strategic thinker who’s equally comfortable getting tactical
Excellent written and verbal communication skills
Strong analytical mindset with experience using data to drive decisions
Comfortable working cross-functionally in a fast-paced, ambiguous environment
Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
Microsoft Office experience required
Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors.
Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance.
Follows all local, regional and country laws concerning employment.
Follows all DeepHealth policies and procedures.
Follows data privacy, compliance, safety and confidentiality standards at all times.
Practices universal safety precautions.
Promotes good public relations on the phone and in person.
Adapts and is willing to learn new tasks, methods, and systems.
Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with DeepHealth guidelines.
Completes job responsibilities in a quality and timely manner.

Responsibilities

Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios
Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders
Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence
Own executive-level readiness and accountability for successful launches and revenue impact
Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership
Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas
Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
Ensure consistency and quality of messaging across all customer touchpoints and regions
Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction
Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
Influence product strategy and investment priorities based on market opportunities and emerging trends
Champion a customer-centric approach across the organization
Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams
Ensure alignment between product marketing initiatives and pipeline/revenue goals
Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale
Drive innovation in channels, storytelling, and engagement to accelerate growth
Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth
Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes
Build scalable partner enablement programs and frameworks to expand reach and market penetration
Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation
Supervise, coach, and evaluate team members to ensure high performance and professional development.
Assign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectives.
Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed.
Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture.
Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the team
Define organizational structure, roles, and career development pathways
Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making
Influence senior stakeholders and drive alignment across functions and geographies