Associate Director, Planning

Adelphi Group•Los Angeles, CA

3d•Hybrid

About The Position

The Associate Director, Planning leads media planning and campaign management for a portfolio of titles throughout the year on a major theatrical, home entertainment, and television account. The role sets strategic direction for assigned titles and guides the team from the initial brief through execution and reporting, ensuring recommendations support each title’s marketing objectives. The position calls for broad media knowledge, creative and big-picture thinking, and the ability to turn ideas into actionable campaign strategies. It serves as a key client partner, with opportunities to lead presentations and strategic discussions with senior-level clients. The Associate Director also develops the team and coordinates cross-functional partners.

Requirements

Progressive experience in media planning and/or digital media planning and buying, with demonstrated responsibility for leading integrated campaigns.
Experience overseeing campaigns from initial strategy through execution and reporting.
Demonstrated success managing client relationships and presenting strategic recommendations.
Success in leading and developing teams.
Strong understanding of media, particularly broadcast and digital, and how channels work together to achieve campaign objectives.
Strategic and creative thinking, including the ability to identify compelling opportunities and guide the development of bigger media ideas.
Strong presentation skills and the ability to lead discussions and build confidence with senior-level clients.
Ability to translate client objectives into clear strategic direction for the team.
Excellent written and verbal communication skills.
Strong leadership, judgment, and proactive problem-solving abilities.
Ability to oversee multiple titles and competing priorities while maintaining a high standard of work.
Solid understanding of industry trends, audience insights, and planning and measurement models.
Ability to build effective partnerships across disciplines and agencies.

Nice To Haves

Entertainment experience.

Responsibilities

Lead assigned titles throughout the year, overseeing campaign strategy, planning, execution, and reporting.
Develop integrated media strategies that reflect each title’s audience, positioning, and business objectives.
Guide the development of innovative media ideas and partnerships that bring each title’s strategy to life and engage audiences.
Provide strategic direction and oversight to the planning team, ensuring recommendations and deliverables are cohesive, accurate, and aligned with client objectives.
Lead client presentations and discussions, clearly articulating campaign strategies, recommendations, and results to senior-level stakeholders.
Build strong client relationships, anticipate needs, and provide informed recommendations as campaign priorities evolve.
Partner with Investment, Strategy, Analytics, and Research to connect strategic thinking with effective campaign execution.
Oversee budgets, timelines, and resources across assigned titles, helping the team balance priorities throughout the year.
Evaluate campaign performance and guide optimization recommendations and learnings for future titles.
Coach and develop Managers and junior staff, fostering accountability, sound judgment, and professional growth.
Support leadership on broader account initiatives, including annual upfront planning and process improvements.
Contribute to interagency collaboration, connecting media strategy with broader creative and marketing efforts.