Associate Director, Planning

Adelphi Group•New York, NY
•$70,000 - $125,000•Hybrid

About The Position

As an Associate Director in Planning at Omnicom Media, you will oversee the delivery of innovative, integrated media strategies and provide strategic guidance, develop client relationships, and ensure high-quality team output. The role shapes media vision, manages cross-functional collaboration, and supports performance for clients and the planning team. For clients, you will lead the development and implementation of multi-channel media plans, advise clients and identify opportunities, guide communications and deliverables, oversee in-market performance and data-driven optimization, and provide thought leadership on industry trends and best practices. For the team, you will lead and develop planners, coordinate with activation, analytics, creative, and strategy teams, maintain quality standards, improve processes and adoption of OM tools, and coach emerging talent. Success is measured by the impact of media plans, team development and collaboration, client partnerships and feedback, timely and high-quality deliverables, and adoption of technologies, processes, and best practices. The role follows Omnicom’s policy requiring employees to work in the office at least three days per week, subject to local law and agency or manager direction.

Requirements

  • Bachelor's degree in advertising, marketing, communications, business, or a related field.
  • 7+ years of media planning experience with increasing leadership responsibilities, preferably in an agency environment.
  • Expertise in developing, presenting, and executing integrated media strategies for complex, high-value client portfolios.
  • Exceptional leadership, communication, and strategic thinking skills.
  • Advanced analytical ability and experience translating data into actionable business insights.
  • Proficiency in Microsoft Excel, PowerPoint, and core industry planning tools.
  • Strong project management skills.
  • Ability to balance multiple priorities, lead in a fast-paced environment, and inspire team performance.
  • Passion for innovation, continuous improvement, and team development.

Nice To Haves

  • Luxury vertical experience.

Responsibilities

  • Oversee the development and implementation of sophisticated, multi-channel media plans that support client business outcomes.
  • Build client relationships as a trusted advisor and identify opportunities and solutions for client business challenges.
  • Guide client communications, presentations, and deliverables to ensure clarity, insight, and alignment with client objectives.
  • Oversee in-market performance evaluation and ensure consistent, data-driven optimizations and actionable insights.
  • Monitor industry trends and best practices and provide thought leadership and innovative client solutions.
  • Lead, mentor, and develop planning teams, fostering growth, collaboration, and accountability.
  • Align with activation, analytics, creative, and strategy teams to support seamless plan execution.
  • Maintain quality, accuracy, and consistency across internal and external deliverables.
  • Champion process improvements, adoption of OM tools, and continuous learning across the planning function.
  • Coach emerging talent and provide feedback and leadership development opportunities.
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