Associate Director, Payer Marketing & Strategy- HCV

AbbVie•Mettawa, IL

About The Position

The Associate Director, U.S Payer Marketing is responsible for driving market access marketing and pricing strategy for MAVYRET across all payer channels (e.g. Commercial, Medicare, Medicaid, Government and DOC) with key focus / emphasis on the Medicaid channel. This individual will be required to effectively orchestrate communication and alignment across US Market Access channel teams as well as serve as the subject matter expert for the MAVYRET Integrated Brand Team. The person will need to leverage data, analytics and strong strategic mind-set in all aspects of running the marketing component of the business. Provides positive leadership and influences cultural alignment with US Market Access’ ambitious cultural vision.

Requirements

Bachelor’s Degree required
Demonstrated team leadership
Market Access and Marketing experience preferred
Pricing and Contracting experience preferred
Customer centric mindset
Strong communication skills
Demonstrated cross-functional experience
Understanding of reimbursement, payer environment, environmental risks and National Account customers valued.
Experience in multiple channels and reimbursement modalities valued: buy and bill, retail, specialty, institutional and government.

Responsibilities

Develop payer positioning and pricing strategy for MAVYRET across all payer channels
Formulate and adjust Market Access business plans and actions to achieve HCV Franchise business and financial market access objectives and goals.
Ensure Market Access strategic alignment and business priorities.
Lead Payer Value Propositions throughout the brand lifecycle by collaborative leadership on HEOR and RWE needs, gaps, and priorities
Proactively monitor and engage on government and/or payer policy that has the potential to affect access to AbbVie’s HCV franchise.
Focus on and triangulate market dynamics, constituents’ needs, and business priorities to determine best, market-advantaged course of action.
Effectively communicate and drive strategic alignment across multiple stakeholders and leadership teams such as the Market Access Leadership Team, Brand Team, Account Management teams, HEOR, MOSL, MPS, Medical, APEX, Finance, Contracting, Pricing, Forecasting, Sales, and Government Affairs/Advocacy teams.
Encourage and demonstrate an enterprise approach through best practice, curiosity, learning, and sharing.
Demonstrate a “One AbbVie” mindset and perspective in all strategies.