Associate Director, Paid Search
About The Position
KINESSO is a technology-driven performance marketing agency focused on delivering actionable growth for its agency partners and clients. The agency utilizes unique capabilities in optimization, analytics, AI, and experimentation to convert actions into outcomes. KINESSO is the result of the collective power of Matterkind, Reprise, and Kinesso, forming a potent delivery engine in the industry with extensive offerings in performance marketing, data, and technology. They possess a deep understanding of consumer behavior, offering an end-to-end engine for planning and optimization, alongside data-driven strategy for social platforms, e-commerce growth, and curated marketplaces. The company operates in over 60 countries with more than 6,000 employees.
Requirements
- Substantial experience within an agency environment required.
- Expert in Google, Bing, and other search partners.
- Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360.
- Polished presence and presentation skills (presentation will be required).
- Excellent writing skills with an attention to detail.
- Mastery of Microsoft Excel is required.
- Working knowledge of Word, and PowerPoint.
- Ability to multitask and handle other duties as assigned.
Nice To Haves
- Substantial managerial experience preferred.
Responsibilities
- Serve as a liaison between search and cross-functional teams to contribute to a multi-channel approach/strategy.
- Oversee team development, utilizing organizational tools like L&D, creating internal opportunities for staff, and maintaining positive morale.
- Establish current and long-term goals and objectives for responsible accounts, subject to Director approval.
- Manage direct reports and ensure the overall development and success of the team.
- Translate briefs into strategy, work with Manager/Sr. Specialist to execute, monitor success, and drive pivots based on performance and brand goals.
- Lead tests and learns with the expectation that they will be scalable across client accounts and shared wider with the KINESSO team.
- Continuously evaluate search marketing strategies to identify opportunities for competitive advantage for KINESSO.
- Master, identify, and communicate trends in search and client industries.
- Create and present case studies, POVs, etc.
- Analyze multi-touch attribution reports (Nielsen, IRI, etc.).
- Analyze search planning budgets for assigned accounts to identify strengths and weaknesses and ensure proper financial allocation.
Benefits
- Medical coverage
- Dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability insurance
- Employee discount program
- Employee stock purchase program
- Paid family benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
