Director, Paid Search

Omnicom Media US OMD•New York, NY

10h•$70,000 - $125,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Search Team Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools and collaboration. The Opportunity - Director, Paid Search As a Paid Search team leader, the Director, Paid Search is responsible for the day-to-day management of paid search campaigns and ensuring the team is effectively executing against strategic goals. This role involves monitoring performance, overseeing testing, and providing guidance to junior team members. Finally, the ideal candidate will ensure proper implementation of paid search campaigns and programs to meet and exceed client expectations. A successful candidate will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients. The ideal candidate will be process oriented by reviewing any gaps in the day-to-day management of the account and implementing new, stronger processes. They ensure team members fully understand the client's business and how market factors impact the business and make recommendations around expanding or adjusting the search program. The Director, Paid Search will foster strong cross-team collaboration with other Paid Search leads to enhance overall culture and team performance. Additionally, the Director, Paid Search should regularly identify and bring opportunities to the client, such as beta tests and industry insights.

Requirements

Knowledge of product feeds is required to manage Performance Max/Product Listing Ads.
Previous Direct Response/ Ecommerce experience is required
Relevant post-secondary education, training, or equivalent experience
8+ years of relevant Paid Search Experience and 5+ years managing junior team members
In-depth understanding of Paid Search campaign management and optimization best practices
Strong knowledge/understanding of social, search in social environments, Generative AI, programmatic and other online advertising channels
Hands on keyboard experience with: Google Ads, MSFT Ads
Hands on keyboard experience with bid management tools like SA360, SKAI or Marin
Hands on keyboard experience with Adobe or Google Analytics
Experience in multiple AI buying agents such as Google, Bing Performance Max
Advance usage of Scripts
Experience troubleshooting site tags
Strong analytical skills and ability to leverage data to drive decision-making
Be a proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment
Be a team player and committed to training, and cross-functional collaboration and communication
Have strong program management and organizational skills, being able to manage multiple projects, deadline and priorities with ease
Excellent storyteller, both written and verbal
Experience leading and managing teams, with a proven ability to develop and mentor talent
Test, Learn and Scale mindset

Nice To Haves

Google Ads Search Certification
Microsoft Ads Certification
Google Search Ads 360 Certification
AI Powered Shopping Ads Certification
Google Analytics Certification
AI Powered Performance Ads

Responsibilities

Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success.
Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations.
Team Management: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members.
Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication.
Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for paid search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints.
Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth.
Quality Assurance: Act as a quality assurance check all paid search account management deliverables.
Cross Team Collaboration: Working with broader investment / strategic leadership.
Thought Leadership: Drives best practices in managing platform execution and produces POVs
Testing Oversight: Ensure testing plans are implemented and work closely with the Associate Director on test development.
Process Improvement: Identify opportunities to streamline workflows and improve efficiency within the team.
Escalation Point: Serve as the point of contact for day-to-day issues and challenges.
Growing existing business: Presenting new ideas and approaches to the client team, including upsell opportunities with 3rd party technology vendors or internal technologies.
Upcoming industry changes: Director is expected to you stay on top of the latest changes in the industry and provide POVs on how future changes are expected to impact your team’s existing approach.
Leadership & strategic direction: As a Director, you will interface with the client’s senior leadership, uncovering the root of their business challenges, and working with the internal team to make sure the client’s priorities are kept in the forefront.
Merchandising team success: A large component of the Director role is packaging up the great results the team has generated, then putting it in language the client’s team can understand. By continually pushing the Paid Search program to the next level, Directors can help grow client’s trust and appreciation
Comfortable with complexity: Directors are highly familiar with complex Paid Search structures that span multiple accounts and thousands of keywords. They can quickly cut through the clutter and make sense of what needs to be prioritized