Associate Director, P2P Marketing
About The Position
This position will be located at the East Hanover site and will not have the ability to be located remotely. This position will require 20-30% travel as defined by the business (domestic and/ or international). Novartis is a global company that combines medical science and digital technology to provide life-changing medicines to millions of people. We offer numerous opportunities for growth and development, including global and local cross-functional careers and a wide range of learning programs. Our strong pipeline of medicines ensures continued business growth and enables us to bring innovative treatments to patients quickly. The Associate Director, P2P Marketing will be responsible for design and delivery of best-in-class HCP education / P2P experience for the RLT Portfolio within Novartis US Integrated Marketing Strategy team. This includes applying Novartis P2P/HCP Education capabilities, customer, and TA/Brand insights to design and deliver HCP educational experiences that educate, engage, and help HCPs gain comfort in appropriately prescribing Novartis products. This role will partner with Medical Experts from around the country to design, develop and deliver key deliverables that elevate HCP understanding of the RLT portfolio. In addition, the role will be responsible for operational support with increases and decreases in demand to support projects as needed. This role will be responsible for day-to-day delivery of HCP education programs that achieve the over-all strategy and defined metrics. The role will also share operational insights and knowledge from the HCP education effort to the TA/Brand and HCP Marketers to improve impact. This role will also be responsible for defining key performance standards and driving effective and efficient approaches in HCP education delivery.
Requirements
- Bachelor's degree in a related field is required
- Minimum of 5 years in commercial Marketing
- Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
- Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
- Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines
Nice To Haves
- Master of Science, and/or MBA preferred
- Commercial Marketing with oncology experience preferred
- Advanced Prostate Cancer experience preferred
- Experience in driving high performing brands in highly competitive categories within the US; recent launch experience for oncology / specialty treatments / buy and bill experience strongly preferred
- Experience in building scalable HCP education with proven ability to implement and scale that education across various channels preferred
Responsibilities
- Consistently apply industry best practices and ways of working to deliver leading HCP education
- Partner closely with HCP facing functions and teams to achieve HCP education objectives and deliver an integrated education experience, including across the field
- Partner effectively with the HCP Marketers, Thought Leader Liaison, Congress Management and the Customer Engagement teams to support HCP Education and field communication and training activities, as appropriate
Benefits
- health, life and disability benefits
- a 401(k) with company contribution and match
- a variety of other benefits
- a generous time off package including vacation, personal days, holidays and other leaves
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
