Associate Director, B2B Marketing

Cedars-Sinai•Los Angeles, CA

14h•$154,669 - $247,478

About The Position

As a member of the B2B Marketing team, the Associate Director, B2B Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The AD, B2B Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics aimed at growing Cedars-Sinai revenue via various “payers” of healthcare. These might include health insurance companies, Medicare Advantage plans, delegated medical groups, Independent Practice Associations, and employers. Objectives will include obtaining lucrative contracts, capturing patients via their managed care membership or employer, and positioning products and services to B2B audiences to drive growth for the organization. The role will collaborate cross-functionally with internal stakeholders to enable consistent application of the Cedars-Sinai brand and ensure seamless utilization of clinical and financial content across appropriate channels. Will establish metrics and goals/success criteria and milestones that align with organizational goals and will measure the effectiveness of marketing plans.

Requirements

Develops complex marketing strategy and manages the ongoing implementation of fact- based, goal- focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision, to produce a return on investment (ROI) via business from payers (e.g., health insurance companies, Medicare Advantage plans, delegated medical groups, IPAs and employers).
Develops & executes marketing strategies and tactics aimed at growing Medicare Advantage, via plans, consumers, and brokers.
Develops & executes marketing strategies and tactics aimed at selective growth of Medi-Cal managed care.
Collaborates with the managed care team and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
Provides guidance for and/or resolves complex problems or conflicts.
Initiates and directs the annual payer marketing planning by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.
Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.

Responsibilities

In collaboration with the managed care team / Payer Relations, develops strategies and messaging to continue campaign supporting value.
Develops complex marketing strategy and manages the ongoing implementation of fact- based, goal- focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision, to produce a return on investment (ROI) via business from payers (e.g., health insurance companies, Medicare Advantage plans, delegated medical groups, IPAs and employers).
Develops & executes marketing strategies and tactics aimed at growing Medicare Advantage, via plans, consumers, and brokers.
Develops & executes marketing strategies and tactics aimed at selective growth of Medi-Cal managed care.
Collaborates with the managed care team and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
Provides guidance for and/or resolves complex problems or conflicts.
Initiates and directs the annual payer marketing planning by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.
Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.