Associate Director - Growth Marketing

Wolters Kluwer•Houston, TX

6d•$111,200 - $198,650•Onsite

About The Position

As Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full-funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion. This role extends beyond digital to orchestrate integrated campaigns across digital, field, and executive-level events, aligned to complex B2B buying journey. You will play a critical role in connecting marketing to revenue by aligning closely with enterprise sales, product marketing, and customer teams—ensuring programs drive account engagement, opportunity progression, and measurable revenue outcomes.

Requirements

Deep experience in B2B enterprise marketing, ideally in SaaS, legal tech, or complex solution selling
Proven success driving pipeline and revenue in long, multi-stakeholder sales cycles
Expertise in account-based marketing (ABM) and enterprise demand generation
Strong experience leading integrated campaigns across digital and events (including executive engagement)
Advanced knowledge of marketing analytics, attribution, and funnel optimization
Experience owning or partnering with marketing operations and technology ecosystems
Strong understanding of legal, compliance, finance, or enterprise workflows is a plus
Exceptional leadership, stakeholder management, and communication skills

Responsibilities

Lead full-funnel, integrated campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows)
Orchestrate multi-channel programs across digital, ABM, field marketing, and executive events targeting enterprise accounts
Own end-to-end campaign lifecycle, from strategy through optimization and revenue attribution
Partner with sales on ABM strategies focused on named accounts and high-value segments
Drive new logo acquisition while supporting pipeline acceleration and deal expansion
Build targeted engagement programs that move accounts through consideration, evaluation, and purchase
Implement scalable programs for multi-touch, multi-stakeholder engagement
Integrate flagship industry events, hosted experiences, executive roundtables, and field programs into campaign strategy
Ensure events are generating and accelerating pipeline, with defined pre-, during-, and post-event activation
Support sales-led engagement for key accounts and late-stage opportunities
Lead digital strategy across paid media, search, social, and web to drive high-quality demand
Optimize conversion pathways (web, landing pages, content journeys) for enterprise buyers
Manage strategic partnerships with media platforms and industry channels (legal/tech ecosystems)
Own marketing performance analytics, including, pipeline contribution (sourced/influenced), account engagement and progression, conversion across lifecycle stages and campaign ROI and customer acquisition cost.
Lead marketing operations, including campaign execution, lead/account management, and data quality
Define and optimize the marketing tech stack (Salesforce, Marketo, attribution, event tech)
Recommend the right mix of tools and processes to support enterprise GTM and revenue visibility
Partner closely with enterprise sales to align on target accounts, pipeline goals, and campaign priorities
Collaborate with product marketing to translate ELM capabilities into compelling, differentiated campaigns
Align with customer marketing to support cross-sell, upsell, and retention programs
Act as a strategic partner to leadership on pipeline health, performance insights, and growth opportunities
Manage budgets across digital, ABM, and events, optimizing for pipeline generation and revenue impact
Allocate resources based on segment priorities, deal size, and performance insights
Lead and develop a team across digital, campaigns, events, and operations
Build a performance-driven, data-centric culture focused on accountability and continuous optimization
Mentor managers and senior marketers supporting enterprise GTM execution