Associate Director, Oncology Digital and Omnichannel Marketing

Corcept Therapeutics•Redwood City, CA

4d•$172,200 - $227,900•Onsite

About The Position

The Associate Director, Oncology Digital and Omnichannel Marketing will play a critical leadership role in shaping and executing the digital and omnichannel marketing plan for Corcept’s first oncology product, Lifyorli, in platinum-resistant ovarian cancer. Reporting to the Senior Director of Oncology Marketing, this individual will be responsible for operationalizing Corcept’s omnichannel engagement model, driving seamless, data-driven customer engagement across HCP and Patient audiences. This role will drive successful execution of digital and media plans for Lifyorli, collaborating closely with Marketing, Market Access, Insights & Analytics, and IT, ensuring campaigns are measurable and continuously optimized to deliver against brand objectives. This role requires a self-starter who can effectively navigate ambiguity, brings structure to complex initiatives and proactively partners cross-functionally to translate strategy into disciplined execution.

Requirements

Demonstrated ability to apply a data driven mindset towards omnichannel marketing execution and performance optimization, with a track record of delivering measurable business impact
Expertise and hands on proficiency working with marketing technology platforms (e.g., Salesforce Marketing and Data Cloud, Veeva) and website platforms
Knowledge of personalization and AI-driven content delivery tools, customer journey mapping, and optimization frameworks
Excellent project management, presentation and communication skills
Ability to influence and lead cross-functional teams in a fast paced, growth-oriented environment
Bachelor’s degree in Marketing, Business, Life Sciences or related field; MBA or advanced degree a plus
7+ years of progressive marketing experience in life sciences, digital agency marketing, or medtech product management with pharmaceutical industry experienced preferred.
Oncology experience a plus
Experience with digital and off-line/traditional non-personal channel delivery, media planning & placement, peer-to-peer programming, and event marketing
Experience in customer journey mapping and optimization
Understanding of regulatory and compliance requirements in pharmaceutical marketing
Applicants must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

MBA or advanced degree a plus

Responsibilities

Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals
Drive end-to-end orchestration of all marketing components of the full plan to enable personalized, seamless customer experiences
Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination
Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment.
Manage agency partners in developing and executing media and digital tactics.
Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics.
Continuously assess channel performance and recommend strategically aligned, data-driven optimizations to the Marketing team
Define and track key performance indicators across all digital, media, and omnichannel initiatives
Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making
Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements
Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack
Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities)
Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution
Drive ongoing optimization of journeys based on performance insights and testing
Lead the process for defining user and business requirements for the marketing technology stack
Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan within omnichannel execution
Ensure effective utilization of tools within the technology stack to enable advanced targeting, measurement and automation
Design and lead pilot programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies
Model and promote Corcept’s key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust