Associate Director of Social Strategy
About The Position
The associate director of social strategy (AD) develops, implements, and maintains forward-thinking social media engagement strategies across platforms and communities to support the business goals and priorities of the agency and its clients. We are looking for someone who lives and breathes social media, has command over the full social landscape, and can clearly articulate the role social plays in the overall brand strategy. This role requires a hybrid of creative and strategic skills, including expertise in the nuances of paid social advertising. The AD will manage direct reports and support both existing clients and new-business initiatives.
Requirements
- 7+ years of experience dedicated to social media strategy, digital marketing, or integrated communications, preferably at an agency.
- Deep expertise across major social platforms, social listening tools, creator/influencer ecosystems, emerging trends, and paid social best practices.
- Strong analytical mindset with the ability to synthesize data, research, and cultural insights into clear strategic direction.
- Proven experience leading large, complex client businesses and influencing cross-functional teams to deliver integrated marketing solutions.
- Exceptional presentation, facilitation, and client management skills with the ability to communicate effectively at both working team and executive levels.
- Experience with issues management, social listening, and crisis communications.
- Working experience with social listening tools, platform ad managers, and content scheduling tools.
- A bachelor’s degree in journalism, advertising, strategic communications, or public relations or relevant experience.
Responsibilities
- Lead the development of integrated social media strategies that align with business objectives, brand positioning, audience insights, and broader marketing initiatives.
- Translate consumer, cultural, social listening, and performance data into actionable insights that inform content, campaign, community management, creator, and paid social strategies.
- Develop channel-specific content and engagement frameworks, identify the right role for each platform and optimize strategies to drive awareness, consideration, engagement, and conversion.
- Define measurement plans, KPIs, and reporting frameworks; analyze performance and deliver strategic recommendations that continuously improve business and social outcomes.
- Serve as the primary strategic partner to our largest social media client, providing thought leadership, proactive recommendations, and clear guidance on social trends, platform evolution, content opportunities, and competitive activity.
Benefits
- Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
- Competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
- A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
- Medical
- Dental
- Vision
- 401k
- PTO (vacation/sick time) allowance
- maternity leave
- parental leave
- paid company holidays
- Family Building Benefit (adoption, surrogacy benefit)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
