Associate Director of Sales

The Atlas Hotel • Boston, MA

2d • $115,000 - $130,000

About The Position

The Associate Director of Sales assists the Director of Sales & Marketing in directing, coordinating, and supervising the Sales Managers, Event Manager(s), and Sales Coordinators in sales activities, including direct sales efforts, follow-up, and sales administration. The role supports sales operations, team development, revenue generation, budgeting, reporting, and execution of hotel sales strategies at The Atlas Hotel.

Requirements

• At least 5 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 4 years of hotel sales experience.
• Valid driver’s license in the applicable state.
• Skill with Windows, company-approved spreadsheets, and word processing.
• Effective verbal and written communication with employees and guests at all levels.
• Ability to listen to, understand, and clarify concerns raised by employees and guests.
• Ability to multitask and prioritize departmental functions to meet deadlines.
• Ability to handle problems by anticipating, preventing, identifying, and solving them.
• Ability to understand and evaluate complex information and data from various sources.
• Detail-oriented and able to handle confidential information.
• Ability to maintain a high standard of personal appearance and grooming in line with luxury hospitality expectations.

Responsibilities

• Assist the Director of Sales & Marketing in supervising and administering Sales Department activities.
• Develop working knowledge of hotel operations, including Front Office, Guest Experience, Reservations, and Food and Beverage.
• Learn and reinforce company sales policies and standard operating procedures with the Sales team.
• Maintain market awareness, anticipate revenue opportunities, and establish proactive strategies.
• Meet or exceed sales goals and help operate the department within its established expense budget.
• Initiate and follow up on leads, participate in sales solicitation, and coordinate group, transient, and catering bookings to maximize profits.
• Attend staff meetings as directed and assist with administration of sales training and weekly sales meetings.
• Prepare required reports, support KRA reviews, and assist with end-of-month reports, annual budgets, the annual Marketing Plan, and monthly reforecasts.
• Assist with employee and manager performance appraisals, hiring, development, coaching, counseling, and discipline.
• Monitor top-account production and market trends, and hold Sales Managers accountable for accounts in their territories.
• Conduct the daily Highgate Hotel Business Review meeting in the absence of the Director of Sales & Marketing.
• Promote sales policies and techniques that maximize occupancy, Average Daily Rate, and banquet and catering revenues.
• Review meeting planner evaluations and ensure reported problems are addressed.
• Conduct professional hotel site inspections with clients and ensure Sales Managers conduct thorough inspections.
• Help develop strategies to increase competitive market share and respond to negative market trends with sales blitzes or catering promotions.
• Use the property's computerized sales management system to generate reports, enter business, block space, and build accounts.
• Monitor sales incentive plans and help ensure staff understand them and incentives are processed and paid on time.
• Help ensure Sales Managers plan and execute sales trips in line with quarterly KRAs and the Sales budget.
• Meet and greet onsite contacts, attend required meetings and functions, abide by Prime Selling Time, and understand GDS systems.
• Develop networking opportunities through participation in community and professional associations, activities, and events.
• Handle inquiries as part of the Inquiry Day Program.
• Maintain regular attendance, professional appearance, and compliance with hotel standards and regulations; perform other duties as requested.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k) retirement plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave in accordance with applicable law
• Employee assistance program (EAP)
• Educational opportunities and tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed