Associate Director of Sales

Placemakr•Atlanta, GA
•Hybrid

About The Position

Placemakr is hiring an Associate Director of Sales to lead and manage the local property sales team at Scout Living in Atlanta. The role is responsible for growing property revenue, achieving budgets and market-share goals, and driving sustained revenue growth and brand positioning. It combines sales strategy, relationship-led leadership, and hands-on execution, with responsibility for developing sellers and building long-term value. The position works cross-functionally with Revenue, Marketing, Operations, and sales leadership to optimize pricing, positioning, customer experience, and sales operations. The Associate Director monitors performance and market trends, reports to senior leadership, develops new revenue opportunities, and represents Placemakr in ownership meetings and with real estate partners. The schedule is hybrid, with at least three days per week on property and additional days as business needs require. Occasional local or regional travel, and travel beyond the region on occasion, is required.

Requirements

  • At least 8 years of progressive B2B sales experience.
  • Experience in a sales leadership or team-management role, with a proven record of managing teams and exceeding revenue targets.
  • Prior experience in hospitality, corporate housing, extended stay, or business travel.
  • Strong verbal and written communication, executive presence, and negotiation skills to influence stakeholders at all levels.
  • Demonstrated ability to exceed sales targets and drive revenue growth.
  • Strong leadership and team-management skills, including leading by example and sharing expertise to improve individual sales performance.
  • Strong negotiation, communication, and relationship-building skills.
  • In-depth knowledge of the hospitality industry, market dynamics, and customer preferences.
  • Willingness to travel within the region and occasionally beyond.
  • Proficiency with CRM tools; this location uses Delphi.
  • Ability to analyze sales data, forecast trends, and make data-informed decisions.
  • Ability to work independently and collaboratively across departments.
  • Experience building scalable sales strategies and operational processes in a high-growth environment.
  • Data-driven decision-making mindset.
  • Passion for hospitality innovation and an entrepreneurial spirit.
  • Embody Placemakr’s values: “You Own It. You Make It Better. You Treat People Right.”
  • Legally authorized to work in the United States and at least 18 years old.

Nice To Haves

  • A degree in business, marketing, or a related field.
  • Familiarity with ZoomInfo and sales enablement platforms.

Responsibilities

  • Develop and execute a property sales strategy aligned with company-wide revenue objectives.
  • Coach, mentor, and set goals, priorities, vision, and performance expectations for the sales team.
  • Drive bookings across property segments and achieve revenue and market-share goals.
  • Grow business from existing accounts and develop new business accounts.
  • Oversee daily sales-team activities, including pipeline development, performance tracking, training, and professional development.
  • Build and deepen strategic relationships; hold regular team and one-on-one meetings and review sales pipelines.
  • Collaborate with Revenue, Marketing, and Operations to optimize pricing, positioning, and customer experience.
  • Coordinate internal resources for new-client onboarding and post-sale engagement.
  • Guide and participate in outbound prospecting, pipeline generation, lead qualification, and high-priority customer meetings.
  • Guide the team’s participation in industry boards, associations, conferences, and company conferences.
  • Monitor KPIs and team performance; report pipeline, bookings, forecasts, and customer feedback to senior leadership.
  • Communicate consistently with team members, property leadership, and executive leadership, and identify growth opportunities and areas for improvement.
  • Track corporate travel trends, competitor activity, and economic shifts to inform sales strategy.
  • Identify emerging verticals, partnerships, and revenue streams, and grow accounts toward higher-value partnerships.
  • Work with supply-side partners and third-party platforms to improve conversion rates and response times, increase market share, and win bids.
  • Maintain CRM hygiene, team accountability, and transparency across pipeline activities.
  • Partner with senior sales leadership on market expansion, pipeline growth, and strategic investment decisions.
  • Set measurable goals and action plans, prioritize high-impact opportunities, allocate team resources, and establish KPIs and reporting systems.
  • Attend assigned ownership meetings and represent Placemakr’s sales team to real estate partners and the ownership group.

Benefits

  • Competitive pay and generous stock options.
  • Medical, vision, and dental insurance, with flexible spending account options.
  • Generous paid time-off program.
  • Paid parental leave.
  • Paid life insurance.
  • 401(k) with a 4% employer match.
  • Monthly cell phone reimbursement.
  • Health and wellness stipend.
  • Onboarding stipend for remote employees.
  • Discounts to stay at select Placemakr properties across the United States.
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