US Associate Director of Respiratory Patient Experience

Sanofi•Cambridge, MA

9d•$148,500 - $214,500•Onsite

About The Position

The US Associate Director of Respiratory Patient Experience is a strategic contributor responsible for supporting the design and execution of the end-to-end patient journey across the respiratory portfolio. This role focuses on implementing patient-centric marketing initiatives, precision engagement tactics, and omnichannel strategies. The AD will apply data-driven insights, behavioral analysis, and human-centered design principles to collaborate with cross-functional teams in delivering measurable improvements in patient outcomes and experience through intervention strategies. Reports to the Head of Respiratory Patient Experience.

Requirements

Bachelor's degree required
7+ years in pharmaceutical or healthcare industry, with experience in patient experience, marketing, or access functions.
Respiratory therapeutic area experience is an asset
Strategic thinking and cross-functional collaboration
Journey mapping and behavioral insight application
Omnichannel and digital marketing execution
Data analytics and performance measurement
Human-centered design and experience optimization
Strong communication and stakeholder management skills

Nice To Haves

advanced degree (MBA, MPH, PharmD, or similar) preferred

Responsibilities

Support comprehensive, data-driven experience and journey mapping to identify unmet needs, pain points, and critical decision moments
Conduct root-cause analysis of patient segment challenges to inform targeted intervention design
Collaborate with the brand product strategy team, R&D, Medical, Market Access, Patient Support Services, and Digital teams to execute unified journey initiatives
Monitor patient KPIs and contribute to success measurement frameworks for continuous improvement
Implement customer experience design best practices across marketing initiatives
Coordinate field immersion and insight programs to maintain patient-centricity
Support Alliance cross-functional planning and execution activities
Contribute to patient forum operations and engagement
Execute franchise patient ambassador program activities
Apply data fluency and performance mindset to daily operations
Utilize real-time data and predictive analytics to optimize engagement strategies
Execute test-and-learn experiments across marketing initiatives
Apply behavioral science analytical frameworks to identify drivers and barriers across patient segments
Execute next-generation omnichannel tactics in partnership with marketers and US Go-To-Market-Capabilities (GTMC)
Collaborate with Digital and GTMC teams to activate personalized content across channels (email, rep-triggered, paid media, etc.)
Develop digital and omnichannel proficiency through hands-on execution
Implement AI-powered, behaviorally informed strategies for patient acquisition and engagement
Apply behavioral science principles to targeting and messaging execution
Design and implement evidence-based interventions tailored to identified patient segment challenges
Execute behavioral design initiatives to maximize adherence drivers and minimize barriers
Collaborate closely with Public Affairs, Patient Advocacy, and Patient Support Services
Translate behavioral root-cause findings into structured intervention strategies that address specific experience gaps
Contribute outside-in thinking through competitive analysis and external trend monitoring
Track emerging developments in patient experience, digital health, and engagement strategies
Execute human-centered design initiatives to enhance touchpoint experiences
Develop and optimize non-branded value content (e.g., affordability resources, mental health support, patient warm welcome program)
Ensure experience design decisions are grounded in behavioral evidence and patient segment insights