US Associate Director, Digital Marketing, Respiratory

Sanofi•Cambridge, MA

2d•$148,500 - $214,500•Hybrid

About The Position

The US Associate Director, Digital Marketing will be responsible for leading the development, and measurement of key Provider/Patient marketing strategies, tactics and content to support both Asthma and COPD indications. A key responsibility will be to develop marketing content that complements the salesforce and enable accurate Omnichannel experience for our customers NPP (Non-Personal Promotion). This position will have direct interface with GTMC, Provider and Patient Experience teams, and agency teams. Reports to the Head of Product Strategy for Respiratory. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Requirements

Bachelors Degree
5 years of experience in marketing, product and/or brand management
Strong analytical and problem-solving skills
Ability to work effectively in a fast-paced, collaborative environment
Excellent communication and interpersonal skills

Nice To Haves

Product Launch Experience
Previous experience in pharma, biopharma, biotech or healthcare experience
Media mix optimization experience
Respiratory (and Biologic) Experience
Understanding of market research, creative development, and experience with the regulatory review/approval process
Comprehensive understanding of the key dynamics driving the US health care environment
Cross-functional collaboration ability
Digital Marketing expertise
Competitive market experience
Alliance co-promote experience

Responsibilities

Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions.
Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments
Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution
Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations
Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives
Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence