Associate Director, Digital Marketing

RBC•Boston, MA

4d•$99,000 - $176,000•Onsite

About The Position

RBC is seeking a visionary Associate Director, Digital Marketing to lead a transformative shift in our email marketing operating model and drive end-to-end digital strategy for our US Global Asset Management (GAM) business. This role will spearhead the adoption of Salesforce Marketing Cloud and emerging AI technologies to enhance client engagement, retention, and lead generation across email, web, and social channels.

Requirements

7+ years of experience in digital marketing
Strong project management skills and ability to manage and work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
Hands-on experience with marketing and email campaign systems
Experience in content management systems and HTML
Experience in Google Analytics
Knowledge of the LinkedIn ad platform
Ability to report data, recognize trends and analyze and communicate campaign successes and challenges

Nice To Haves

Experience with Salesforce Marketing Cloud
Prior financial services experience
An excellent eye for detail and good proof-reading skills
A working understanding of marketing related regulatory and compliance frameworks

Responsibilities

Develop and execute a unified digital strategy (email, web, social) with a strong focus on emerging AI technologies to ensure the firm is at the forefront of digital innovation.
Leverage data-driven insights to refine lead scoring models and customer lifecycle analysis, aligning with integrated marketing initiatives.
Partner with the Integrated Marketing and GAM Digital teams to design and deploy targeted online campaigns that align with business objectives.
Ensure consistent brand voice and messaging across all digital touchpoints.
Work with the wider team to formulate and run digital campaigns in line with marketing and business objectives.
Identify best campaign tactics to drive desired outcomes.
Brief and oversee work of external agencies.
Create, test, and deploy single and multi-step email campaigns, landing pages, events, and webinars using Salesforce Marketing Cloud.
Oversee the end-to-end transition of email marketing operations, including data segmentation, customer journey optimization, and performance analytics, ensuring compliance with data privacy regulations.
Develop email strategies, inducing analysis and lead scoring, that drive customer retention and lead generation throughout the customer life cycle.
Collaborate with vendors and teams to solve issues and ensure a seamless operation.
Responsible for post campaign analysis of email campaigns with presentation of results for monthly and quarterly meetings.
Utilize advanced analytics (e.g., Google Analytics 4, Salesforce Einstein) to identify trends, optimize user funnels, and improve conversion rates.
Work with our enterprise analytics teams to update existing and build out new analytics tools and dashboards that provide regular insights and reporting focused on key performance indicators across website, social, email, organic & paid search domains.
Stay informed and share knowledge of digital marketing trends, particularly email marketing trends.
Provide input into evaluating new technologies.
Work closely with other parts of the business to provide digital support and advice.

Benefits

Competitive compensation
Flexible benefits
401(k) program with company-matching contributions
Health, dental, vision, life, disability insurance
Paid-time off
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Opportunities to build close relationships with clients