Associate Director of Product Marketing, ICHRA

Oscar Health•New York, NY

24d•$163,944 - $215,176•Hybrid

About The Position

Oscar is seeking an Associate Director, Product Marketing, ICHRA to join their Product Marketing Team. Oscar is a health insurance company that utilizes a full stack technology platform and focuses on member service. The Associate Director will execute go-to-market (GTM) activities and launch campaigns for Oscar's Individual Coverage Health Reimbursement Arrangement (ICHRA) business. This role involves a balance of execution (70%) and tactical strategy (30%), translating insurance plan designs and digital features into messaging frameworks and sales enablement assets. The position requires coordination with Product Management, Sales Strategy, Creative, and Legal teams to drive broker adoption and member enrollment. The Associate Director will manage execution timelines, lead product feature rollouts, and track KPIs to expand Oscar's commercial B2B footprint. The role reports to the Senior Director, Product Marketing.

Requirements

7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment.
Bachelor's degree or 4 years of relevant experience.
Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products.
Track record managing project timelines and creative assets under strict deadlines.

Nice To Haves

Experience supporting B2B broker networks or employer benefit administration platforms.
Direct experience working inside a health insurance carrier (Payer) or digital healthcare startup.
Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines.
Familiarity with MarTech technology.

Responsibilities

Own the translation of technical plan features and regulatory structures into core value propositions and strategic positioning frameworks.
Architect Modular Messaging Banks and value narratives tailored to brokers, employers, and employees.
Run localized launch strategies and lead-nurture campaign mechanics to drive awareness and preference in targeted expansion regions.
Train, support, and equip internal sales teams, broker networks, and general agencies (GAs) with updated materials for quoting engines and decision-support platforms.
Gather regional broker feedback to optimize day-to-day conversion deltas.
Project manage day-to-day product lifecycles and county expansions.
Act as the primary interface between Product and Sales to organize feature updates, compliance filings, and workflow timelines ahead of Open Enrollment (OE) cycles.
Track, synthesize, and report on core campaign metrics, including quote volumes, web tool adoption, and member registration deltas.
Use data to troubleshoot execution blockers and improve channel performance.
Maintain brand integrity and adherence to state healthcare regulations by routing all customer-facing documentation through Legal and Compliance reviews.
Ensure all claims match regulatory parameters.
Compliance with all applicable laws and regulations.
Other duties as assigned.