Associate Director of Product Management, Ad Integrations

Best Buy•Richfield, MN

8d•Hybrid

About The Position

As Associate Director Advertising Integrations, you’ll own the vision, long-term strategy and execution of the partner integrations across audience, product feed, supply, API and other integrations that power Best Buy’s onsite and offsite advertising capabilities for our growing Best Buy Ads business. You will lead how our key data assets (audiences, product data, events and other data signals) as well as our ad supply is integrated with our media and programmatic partners – DSPs, SSPs, Google, social platforms, publisher and data partnerships and others – through campaign APIs, CAPIs, audience and product feed integrations, and other integration paths. Best Buy Ads is a key part of our company’s business strategy, as we deliver business results by partnering with leading brands to captivate audiences, drive engagement and provide measurable impact. Remote or hybrid in Minneapolis or New York.

Requirements

8+ years of product management experience, owning and releasing both 0 to 1 products and scaled, mature-state product ownership of API-driven or platform integrations.
2+ years of indirect or direct people leadership experience
2+ years of experience with programmatic ad tech integrations and platforms such as DSPs, SSPs, and exchanges across owned and offsite media.
2+ Experience with campaign and reporting APIs (e.g. with Google, Meta, Impact, GAM), or equivalent partner-facing media integrations
2+ years’ experience with offsite ad server technology and advertising supply platforms, including DSPs, SSPs, publishers, and identity providers.
2+ years of experience managing marketing/advertising programs and complex internal/external relationships.

Nice To Haves

Previous experience buying and managing programmatic and/or offsite media
2+ years of retail media or commerce media experience
Experience integrating with agentic commerce platforms

Responsibilities

Define and own the multi-year strategy and north-star vision for advertising integrations across onsite and offsite channels for data (audience, event, product), ad supply, partnerships and platforms (DSPs, SSPs, etc.) and campaign and reporting APIs.
Lead and develop a high-performing team of product managers, providing strategic direction, coaching, and operational frameworks that elevated execution quality and accelerated delivery across multiple product lines.
Establish clear product PRDs, standards and success metrics, and investments needed for programmatic supply, partner integrations, data interoperability, and server-to-server event delivery.
Identify emerging opportunities and risks in the ad tech ecosystem (e.g., privacy shifts, identity changes, auction dynamics, new demand channels) and translate them into platform strategy.
Lead the end-to-end programmatic supply platform strategy, including OpenRTB, Prebid, server-to-server integrations, supply path optimization, and auction design.
Define the long-term roadmap for CAPI-style server-to-server event delivery across major platforms (e.g., Meta, Google, The Trade Desk, TikTok, Yahoo), balancing performance, privacy, and operational complexity.