Associate Director of Marketing
About The Position
The Adler Planetarium is seeking an Associate Director of Marketing to join our dynamic team on Chicago's Museum Campus. As the Associate Director of Marketing, you will be the operational powerhouse translating big-picture strategic priorities into cosmic, audience-centered marketing campaigns. Reporting directly to the Senior Director of Marketing & Communications, you will lead a growing team, orchestrate multi-channel plans, and ensure the smooth, day-to-day execution of digital and traditional marketing initiatives that drive attendance and engagement across all public-facing channels. This individual will also be responsible for: Marketing Planning & Execution: Translate institutional-level strategy into detailed multi-channel plans (digital, print, onsite, and out-of-home) to drive attendance and revenue, and champion exhibitions, sky shows, membership, and other institutional initiatives. You'll manage the museum-wide campaign calendar and coordinate cross-departmentally with exhibitions, programs, guest experience, and advancement. You will direct audience segmentation, email automation and marketing streams, and performance optimization. Digital Performance & Marketing Operations: Serve as the primary owner of website content; optimize user experience (UX) pathways; improve marketing workflows/automation; and manage performance analytics, KPI dashboards, SEO, paid media, and data-driven email streams. Deliver regular reporting on campaign and channel performance to support ad spend and strategy optimization and inform future planning. Content Strategy & Brand Storytelling: Lead cross-functional content planning sessions, partner with creative teams to build high-quality multimedia content, and coordinate with the marketing team and other science and technical experts to ensure accuracy and brand consistency. Team Leadership & Mentoring: Provide day-to-day oversight, coaching, and professional development for a growing marketing team while effectively managing timelines and approvals.
Requirements
- Bachelor's Degree.
- 8+ years of progressively responsible marketing experience, including coordinating multi-channel campaigns and managing day-to-day marketing operations.
- Proven experience supervising or mentoring staff, delivering feedback, and supporting professional development.
- Exceptional storytelling ability (across copywriting, photo, and video editing) and a data-driven mindset, with dashboard and KPI development and reporting experience.
- Working knowledge of web content management (CMS), UX principles, CRM systems, email automation/segmentation, SEO, paid media, and social platform analytics.
- Outstanding project management skills and a strong track record of interdepartmental collaboration in highly matrixed organizations.
Nice To Haves
- A Bachelor's Degree with specializations in Marketing, Integrated Marketing Communications, Digital Media, or AI in Marketing.
- Extensive experience with data-driven email marketing platforms and website optimization efforts.
Responsibilities
- Translate institutional-level strategy into detailed multi-channel plans (digital, print, onsite, and out-of-home) to drive attendance and revenue, and champion exhibitions, sky shows, membership, and other institutional initiatives.
- Manage the museum-wide campaign calendar and coordinate cross-departmentally with exhibitions, programs, guest experience, and advancement.
- Direct audience segmentation, email automation and marketing streams, and performance optimization.
- Serve as the primary owner of website content; optimize user experience (UX) pathways; improve marketing workflows/automation; and manage performance analytics, KPI dashboards, SEO, paid media, and data-driven email streams.
- Deliver regular reporting on campaign and channel performance to support ad spend and strategy optimization and inform future planning.
- Lead cross-functional content planning sessions, partner with creative teams to build high-quality multimedia content, and coordinate with the marketing team and other science and technical experts to ensure accuracy and brand consistency.
- Provide day-to-day oversight, coaching, and professional development for a growing marketing team while effectively managing timelines and approvals.
Benefits
- 35-hour workweek
- Eligible to accrue up to 18 vacation days per year to start
- 3 sick days as of date of hire (can accrue up to 6.5 days per year)
- 7 Adler paid holidays
- 4 Personal Holidays (Prorated for new hires starting after January 1st)
- Flexible Work Arrangements
- Paid Family Bereavement Leave & Jury Duty
- Paid Parental Leave
- Medical, Dental, & Vision insurance
- Healthcare, Dependent Care & Commuter flexible spending accounts
- Adler Paid Short-Term Disability insurance
- 403B plan with Adler match
- Resources to help address emotional, legal, and financial issues
- Face-to-face, telephonic, and web-based services
- Free subscription to the Calm Premium app
- Employee Loan Program
- Discounted Onsite Parking Program
- Free Entrance to Chicago area museums and cultural institutions
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
