Associate Director of Marketing

Adler Planetarium•Chicago, IL

3d•Hybrid

About The Position

The Adler Planetarium is seeking an Associate Director of Marketing to join our dynamic team on Chicago's Museum Campus. As the Associate Director of Marketing, you will be the operational powerhouse translating big-picture strategic priorities into cosmic, audience-centered marketing campaigns. Reporting directly to the Senior Director of Marketing & Communications, you will lead a growing team, orchestrate multi-channel plans, and ensure the smooth, day-to-day execution of digital and traditional marketing initiatives that drive attendance and engagement across all public-facing channels. This is a fast-paced, highly collaborative, and hands-on role perfect for someone who loves both creative storytelling and operational excellence. The individual will also be responsible for Marketing Planning & Execution, Digital Performance & Marketing Operations, Content Strategy & Brand Storytelling, and Team Leadership & Mentoring.

Requirements

Bachelor's Degree.
8+ years of progressively responsible marketing experience, including coordinating multi-channel campaigns and managing day-to-day marketing operations.
Proven experience supervising or mentoring staff, delivering feedback, and supporting professional development.
Exceptional storytelling ability (across copywriting, photo, and video editing) and a data-driven mindset, with dashboard and KPI development and reporting experience.
Working knowledge of web content management (CMS), UX principles, CRM systems, email automation/segmentation, SEO, paid media, and social platform analytics.
Outstanding project management skills and a strong track record of interdepartmental collaboration in highly matrixed organizations.

Nice To Haves

A Bachelor's Degree with specializations in Marketing, Integrated Marketing Communications, Digital Media, or AI in Marketing.
Extensive experience with data-driven email marketing platforms and website optimization efforts.

Responsibilities

Translate institutional-level strategy into detailed multi-channel plans (digital, print, onsite, and out-of-home) to drive attendance and revenue, and champion exhibitions, sky shows, membership, and other institutional initiatives.
Manage the museum-wide campaign calendar and coordinate cross-departmentally with exhibitions, programs, guest experience, and advancement.
Direct audience segmentation, email automation and marketing streams, and performance optimization.
Serve as the primary owner of website content; optimize user experience (UX) pathways; improve marketing workflows/automation; and manage performance analytics, KPI dashboards, SEO, paid media, and data-driven email streams.
Deliver regular reporting on campaign and channel performance to support ad spend and strategy optimization and inform future planning.
Lead cross-functional content planning sessions, partner with creative teams to build high-quality multimedia content, and coordinate with the marketing team and other science and technical experts to ensure accuracy and brand consistency.
Provide day-to-day oversight, coaching, and professional development for a growing marketing team while effectively managing timelines and approvals.