Associate Director of Marketing & Communications, UNLV Senior Vice Provost - Marketing and Communications [R0151157]

Nevada System of Higher Education•Las Vegas, NV

About The Position

The University of Nevada, Las Vegas, invites applications for the Associate Director of Marketing & Communications, UNLV Senior Vice Provost - Marketing and Communications [R0151157] ROLE of the POSITION Reporting to the Executive Director of Marketing & Communications, the Associate Director of Marketing & Communications supports Academic Affairs marketing and communication goals by leading and contributing to strategic marketing initiatives, comprehensive communication plans, and branding activities. This position leads integrated divisional marketing campaigns and oversees the development and implementation of email journeys within lifecycle communication initiatives to support recruitment, admission, retention, and graduation. This Associate Director is responsible for content development and creative oversight for Academic Affairs marketing initiatives, including print publications, direct mail, advertisements, web, email, video, and photography. The position ensures all marketing and communications align with university brand standards, meet project goals, support student recruitment, retention, and success, and support community outreach efforts. This role supervises Content Marketing Specialists, providing leadership in content strategy, project prioritization, and professional development. The position contributes to goal setting, performance tracking, and data-informed marketing strategies. The position also provides senior-level support to the Executive Director as needed. This role requires a proactive, organized, and detail-oriented professional with expertise in integrated marketing campaigns, project management, and cross-departmental collaboration.

Requirements

This position requires a bachelor’s degree in journalism, marketing, public relations, communications, or a related field from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA) and 5–7 years of experience in marketing, communications, or a related field with a proven track record of developing and implementing successful campaigns (preferably in higher education or a similar sector), and 1–3 years of supervisory experience. Credentials must be obtained prior to the employment start date.
Think strategically and apply creative problem-solving to support student success
Goal-oriented, creative thinker, and self-starter who can conceptualize and deliver on ideas
Understanding of integrated marketing communications principles, market segmentation, current industry trends, and best practices
Experience developing and implementing marketing and communication plans
Strong project management skills, with experience overseeing complex, multi-channel marketing initiatives from concept to completion
Ability to manage multiple programs, services, and projects, and set priorities to meet competing deadlines
Ability to collaborate effectively across departments and build strong relationships with stakeholders
Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse audiences
Plan, write, and edit content for a variety of audiences and communicate complex concepts clearly and concisely
Strong attention to detail, especially in grammar, punctuation, and proofreading
Ensure compliance with digital accessibility standards
Proficiency in Microsoft Office applications (Word, Excel, and PowerPoint) and Google Workspace

Nice To Haves

A master’s degree from an accredited college or university is preferred.
Experience in higher education, particularly in enrollment management and supporting the needs of prospective and current students, is also preferred.
A strong understanding of branding principles, audience segmentation, and higher education marketing trends and challenges are highly desirable.
Hands-on experience with customer relationship management (CRM) systems and email marketing platforms (e.g., Salesforce, Salesforce Marketing Cloud)
Strong awareness of higher education trends, policies, and challenges
Thorough knowledge of AP Stylebook
Basic proficiency in creative design or an understanding of visual branding principles

Responsibilities

Coordinate marketing projects and divisional campaigns for Academic Affairs departments, overseeing content development, creative execution, and production
Serve as a primary point of contact for Academic Affairs marketing requests and as the final approver for assigned marketing campaigns, ensuring accuracy, brand compliance, and effectiveness
Lead video and photography projects for Academic Affairs, providing creative direction, managing scheduling and coordinating on- and off-campus shoots, approving final edits, and ensuring high-quality multimedia content.
Oversee the creation and implementation of email journeys within lifecycle communication initiatives to support recruitment, admission, retention, and graduation
Supervise Content Marketing Specialists, providing leadership in content strategy, editorial direction, and project prioritization across print (e.g., brochures, flyers, postcards) and digital (e.g., web, email, social media) channels
Foster collaboration across Academic Affairs, university colleges and schools, and broader institutional units to ensure alignment in messaging and marketing efforts across the university
Support goal setting, performance tracking, and data-informed marketing strategies to drive continuous improvement