Associate Director of Marketing and Communications

Peninsula Family Service•San Mateo, CA

9h•Hybrid

About The Position

Peninsula Family Service (PFS) is a nonprofit organization dedicated to supporting children, families, and older adults. With a history spanning over 76 years, PFS offers a wide range of services including early childhood education, financial empowerment, employment assistance, and support for older adults. The organization is currently undergoing a period of growth and modernization, including launching a new strategic plan and expanding its Early Learning programs. The Marketing & Communications (MarCom) team plays a crucial role in supporting all departments and enhancing the organization's external presence. This role is essential for ensuring PFS communicates its mission effectively to donors, participants, partners, media, and the public.

Requirements

7–10 years of progressive experience in marketing, communications, public relations, or a related field.
Significant experience in nonprofit or mission-driven communications.
Demonstrated experience working with diverse communities with cultural competency.
Exceptional writing, editing, and storytelling skills.
Experience leading integrated campaigns across digital and print.
Strong social media strategy and engagement experience.
Experience managing collateral development and production workflows.
Experience managing vendors and multiple projects.
Familiarity with AI-assisted tools.
Ability to work independently with strong judgment.
Experience with WordPress or similar CMS, email marketing platforms, Asana, Canva, Adobe Creative, social media management tools, and AI-powered content and design tools.
Experience in working with Advancement teams on joint donor communications projects and initiatives.

Nice To Haves

Experience supporting PR, media outreach, and advocacy communications.
Knowledge of SEO, analytics, and engagement best practices.
Experience with brand development and visual identity.
Fluent or proficient in Spanish, able to develop bilingual content.

Responsibilities

Support the development and execution of integrated marketing campaigns aligned with organizational priorities and the PFS strategic plan.
Partner with the CMCO to implement strategic communications initiatives across channels and departments.
Develop campaign architecture, messaging, and editorial calendars that reflect the PFS brand and mission.
Support Advancement with fundraising campaign creative, storytelling multimedia, and donor communications.
Own organizational content strategy — identifying, capturing, and amplifying stories that showcase the impact of PFS programs, staff, clients, and community partnerships.
Develop compelling, mission-driven content across web, email, social media, newsletters, and campaigns.
Write, edit, and proof a wide range of communications with clarity, warmth, and brand voice consistency.
Support video storytelling efforts including concept development, scripting, interview coordination, and vendor management.
Lead development of organizational collateral including flyers, brochures, signage, campaign materials, branding templates, and program-specific assets.
Manage production workflows from brief through delivery, coordinating with internal stakeholders and external vendors.
Ensure all materials reflect brand standards and are delivered on time and within budget.
Maintain organized systems for digital asset management and template libraries.
Execute on brand strategy and governance direction set by the CMCO, ensuring consistency across all communications, materials, and platforms.
Support ongoing brand development and optimization efforts including visual identity improvements and updated templates.
Provide creative direction to designers, photographers, videographers, and other creative partners.
Serve as a day-to-day brand steward, maintaining quality standards across MarCom output.
Mentor marketing manager working collaboratively to develop social media content strategy, creative planning, and audience engagement across Facebook, Instagram, LinkedIn, and YouTube.
Develop and maintain a content calendar aligned with organizational priorities and audience engagement goals.
Collaborate with the Marketing Manager on scheduling, execution, and analytics.
Support PR strategy and media coordination in partnership with the CMCO.
Draft and assist with press releases, media pitches, and organizational announcements.
Identify opportunities to elevate PFS’s external profile through earned media and partnerships.
Support leadership preparation for external visibility opportunities.
Leverage AI tools and emerging marketing technologies to improve content creation and efficiency.
Stay current on digital trends and bring relevant innovations to the team.
Identify opportunities to scale output and quality through technology.
Manage multiple campaigns and projects with strong organization and attention to detail.
Develop project plans, briefs, timelines, and workflows (e.g., Asana).
Partner closely with internal teams and external vendors.
Communicate project status and next steps clearly.
Manage external vendors (designers, photographers, videographers, printers).
Support tracking of campaign budgets and vendor invoices.