Associate Director of international Admissions

University Of Lynchburg•Lynchburg, VA

About The Position

The Associate Director of International Admissions leads the University of Lynchburg’s international recruitment efforts and provides guidance, training, and leadership to international admissions staff to help meet enrollment goals. The role advances the university’s global reach through data-driven planning, digital engagement, and cross-cultural relationship building. The Associate Director develops recruitment strategies with enrollment leadership, uses enrollment data and predictive modeling to guide decisions, oversees recruitment initiatives and international travel, and develops admissions policies for international undergraduate programs. The role also oversees communications with prospective international students across multiple channels and works to ensure recruitment strategies foster inclusive excellence and belonging.

Requirements

Bachelor’s degree in Higher Education Administration, International Relations, Business Administration, Education, Communications, or a related field.
At least 5 years of admissions experience, including specific experience in the international market.
Demonstrated experience managing international travel logistics and recruitment budgets.
Experience reviewing international applications and transcripts and making admission decisions.
Experience with enrollment data analytics and ROI assessment.
Professional English-language reading and writing skills.
Strong cross-cultural communication competency.
Strong leadership, organizational, and strategic planning skills.

Nice To Haves

Master’s degree in Higher Education Administration, International Education, International Relations, Student Affairs, or a related field.
Experience with a higher-education admissions CRM; Slate or Salesforce experience is highly desirable.
Fluency in a second language.

Responsibilities

Develop and implement international student recruitment strategies with the enrollment leadership team, aligned with the strategic international enrollment and retention plan.
Analyze enrollment data and use predictive modeling to guide recruitment decisions, monitor progress toward goals, and evaluate initiatives.
Oversee and approve international recruitment initiatives and activities, including extensive travel to target markets.
Develop and implement admissions policies for international undergraduate programs, including adherence to modern digital credential verification practices.
Approve implementation of communications to prospective international students through mail, email, text, social media, and AI-driven engagement tools.
Ensure recruitment strategies and communications foster inclusive excellence and a sense of belonging for diverse global populations.
Provide guidance, training, and leadership to international admissions staff.