Associate Director of Influencer Marketing
About The Position
Welcome to Our Place. We believe that sharing a home-cooked meal is the very best way to connect. That’s why we create products that simplify home-cooking; it’s why we celebrate traditions with families given, chosen, and found; and it’s why we share those stories with you, directly from the people and places where they originate. We're looking for an Associate Director of Influencer Marketing to lead and scale our creator partnerships across channels. You'll own strategy, execution, and measurement — building a program that drives real brand love and measurable revenue. This role sits at the intersection of culture, content, and commerce, and reports directly to the VP of Brand Marketing. In this role, you’ll lead the vision for Influencer marketing at Our Place. If you’re a fierce negotiator, a strategic thinker who loves being creative and thoughtfully organized without being overprocessed— we’d love to hear from you!
Requirements
- 6+ years in influencer marketing, ideally with 2+ years in-house at a DTC or consumer brand
- Proven track record of tying creator programs to measurable business outcomes
- Comfortable leading contract discussions and managing high-value talent
- Analytical mindset, comfortable with attribution models, EMV, CPE, and performance dashboards
- Prior experience managing or mentoring junior team members
Responsibilities
- Steward influencer strategy from tier mix (nano through macro) and category focus to seasonal programming and always-on activations.
- Source, negotiate, and manage partnerships including identifying talent, leading contract negotiations, and cultivating long-term creator relationships that extend beyond transactional campaigns.
- Drive performance and accountability: define KPIs, own reporting, and optimize in real time. Connect influencer activity to downstream outcomes including traffic, conversion, and revenue.
- Partner with the paid social team to whitelist high-performing creator content and maximize reach through boosting and dark posting.
- Architect Influencer tech stack (e.g. ShopMy) and establish scalable processes for outreach, briefing, and review.
- Collaborate with Creative Strategist and Channel Managers to execute a best in class persona marketing program
Benefits
- Competitive pay and real-deal equity
- Discretionary annual bonus plan
- Top-tier medical, dental, and vision
- Generous PTO
- Synchronized time off
- $500 a year for learning & development
- Optional 401k plan
- Team member discount
- Annual Our Place gift card
- Our Place goodies for your home
- Catered meals on Tuesdays
- Team events, activities, and an annual company retreat
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
