Associate Director of Geo Marketing

Cooley LLP•Washington, DC

2d•$200,000 - $240,000

About The Position

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 4+ years management experience (some at the senior level preferred)
Must have professional services industry experience and/or B2B marketing experience
Must have experience working with local business organizations for the purposes of brand and relationships opportunity
Must have experience with TicketManager and CRM
Bachelor’s Degree

Nice To Haves

Prior legal industry experience

Responsibilities

Develop and lead the firm’s overarching strategy for events, client hospitality, and sponsorships to ensure all initiatives are tailored to specific market needs.
Partner with market leaders and business development teams to design high-impact programs that drive client engagement and create measurable cross-selling opportunities.
Oversee the comprehensive strategy, planning, and execution of all firm-hosted, market-based events to ensure seamless delivery and professional excellence.
Evaluate and manage sponsorship opportunities in collaboration with Business Unit Marketing to maximize brand visibility and ensure a strong return on investment.
Lead the hospitality strategy for priority clients and marquee firm moments, maintaining strict brand standards and coordinating closely with client development teams.
Establish clear criteria, standardized processes, and formal governance structures for evaluating and approving event and sponsorship investments.
Measure and report on the effectiveness of all activations, specifically tracking pipeline impact, relationship depth, and overall brand sentiment.
Orchestrate post-event follow-up strategies in coordination with client development teams to successfully convert attendee engagement into tangible business opportunities.
Manage complex relationships with external vendors, luxury venues, and creative agencies to guarantee high-quality execution and cost-efficiency.
Lead and deploy a market-based team while developing best practices and self-service tools that empower the broader organization to execute at scale.
Lead the strategy and execution for high-stakes internal gatherings, including partner summits and leadership retreats, to foster firm-wide alignment.
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required