Associate Director of Food Service

Every•San Francisco, CA

11d•Remote

About The Position

EVERY is seeking a hands-on, entrepreneurial Associate Director of Food Service to build its dedicated Food Service channel from the ground up. The role will develop channel strategy, establish routes to market through brokers, distributors, group purchasing organizations, and other partners, and grow operator accounts for EVERY’s egg proteins. Initially a team of one, the role will shape the channel’s investment case and grow into leading a team as the business scales. The position reports to the Chief Revenue Officer and involves extensive travel to operators, partners, and industry events. The Associate Director will work closely with internal teams and external partners to translate operator needs into food-service-ready product formats and materials, deliver reliable supply and service, manage channel performance, and represent EVERY in the market. The role is remote, as indicated by the job’s #LI-Remote tag; the posting also notes onsite conveniences and proximity to transit without specifying an onsite work requirement.

Requirements

At least 8 years of food service sales or commercial experience, including at least 3 years owning a food service channel or national accounts for an ingredient or food manufacturer.
A demonstrable track record of growing food service revenue, with quantifiable results such as accounts won, distribution gained, or volume or revenue growth.
An active network of relationships with food service brokers, broadline and specialty distributors, GPOs, and chain operators.
Deep understanding of food service, including distributor and broker economics, program and deviated pricing, line reviews, pull-through, trade spend, and operator menu and purchasing decisions.
Experience selling to culinary and purchasing decision-makers and leading tastings or menu ideation sessions with chefs.
Entrepreneurial, hands-on experience building or relaunching a channel, including comfort setting strategy and executing as a team of one.
Strong business acumen, including the ability to build a channel plan, P&L, forecast, and investment case and present them to leadership.
Exceptional communication, negotiation, and relationship-building skills.
CRM experience, specifically HubSpot.
Willingness to travel extensively, approximately 50%.
Bachelor’s degree in Business, Hospitality, Culinary, Food Science, or a related field, or equivalent experience.
Authorization to work in the United States; the company states it cannot sponsor employment visas.

Nice To Haves

Experience with egg products, proteins, bakery ingredients, or other specialty or alternative ingredients in food service.
Established relationships with decision-makers at major food service operators, including Aramark and Compass Group, and leading broadline distributors.
Experience launching a new or category-creating product into food service.
Culinary training or a background working in professional kitchens.
Experience in high-growth or startup environments where speed and adaptability are essential.
Experience with K-12, college and university, or healthcare food service programs.
Familiarity with sustainability and clean-label claims in food service menus.

Responsibilities

Define the food service go-to-market strategy, including target segments, priority applications, route to market, pricing structure, and annual volume and revenue targets.
Select, onboard, and manage food brokers, sales agencies, distributors, redistributors, GPOs, institutional caterers, and ordering platforms.
Secure distributor listings, negotiate partner and program agreements, and drive product pull-through.
Develop chain and multi-unit operator accounts by engaging culinary, R&D, purchasing, and leadership stakeholders.
Lead tastings, menu ideation sessions, and product trials, converting them into menu adoption, limited-time offers, and recurring orders.
Spend time at operator sites to collect feedback on product performance, cost-in-use, and kitchen workflow; use findings to assess product-market fit and identify applications.
Partner with R&D, Applications, and Product to define food service formats, pack sizes, specifications, and supporting documentation.
Manage the channel pipeline, forecast, and budget; track sales, distributor depletions, and trade spend; and report progress to the CRO and leadership team.
Develop the investment case for channel staffing, marketing, sampling, and trade budgets; recruit, lead, and develop the team as the channel grows.
Represent EVERY at industry events, distributor food shows, and partner sales meetings, and train broker and distributor sales teams.
Collaborate with Marketing, Supply Chain, Quality/Regulatory, and Finance to deliver a seamless experience from sampling through on-time delivery.