Associate Director of Enrollment

San Francisco Bay University•Fremont, CA

2d•Hybrid

About The Position

San Francisco Bay University (SFBU), a nonprofit, WASC-accredited, university situated in the heart of Silicon Valley in Fremont, California, seeks an innovative, collaborative, and experienced Assistant Director of Enrollment. SFBU’s mission is to offer inclusive, innovative, and inspirational education for lifelong careers and our vision is to set the standard as a national model of higher education in service of the common good. At SFBU, students come first. We prioritize students’ needs by fostering personal engagement among students, faculty, and staff. We are committed to providing affordable quality education with a deep commitment to diversity, equity, inclusion, and social justice. We encourage you to learn more about SFBU by reviewing our strategic plan at https://www.sfbu.edu/strategic-plan . Position Summary: Reporting to the Director of Enrollment, the Associate Director of Enrollment supports the day-to-day operations of the undergraduate and graduate recruitment teams. This role assists in the managing of a team of enrollment counselors and is responsible for executing recruitment strategies, overseeing application review, and ensuring a consistent, data-informed, and student-centered experience for prospective students. The Associate Director plays a critical role in operationalizing strategic goals and driving continuous improvement across the enrollment process. This is an exempt, full-time position located in Fremont, CA, with eligibility for a hybrid schedule.

Requirements

Bachelor’s degree in a related field (or equivalent experience).
Minimum of 5 years of progressively responsible experience in undergraduate, graduate or online enrollment management, recruitment, or admissions, with at least 2 years in a leadership role.
Proven success in recruitment and achieving enrollment goals, preferably in a higher education setting.
Proven experience in leading teams or projects, demonstrating strong leadership and management skills.
Strong experience with Salesforce and other CRM or SIS systems (e.g.,Slate, Ellucian, etc.) and other enrollment-related technology tools.
Experience with data analysis and the ability to interpret enrollment trends, create reports, and adjust strategies accordingly.
Willingness to travel extensively within the assigned region for recruitment activities, including campus visits, fairs, and networking events.
Work evenings and weekends as required to accommodate recruitment events and prospective student schedules.
A valid driver’s license and personal automobile are required.

Nice To Haves

Master’s degree preferred.

Responsibilities

Supervise, train, and support a team of undergraduate and graduate enrollment counselors to ensure high-quality, consistent engagement with prospective students.
Implement recruitment strategies developed in collaboration with the Director of Enrollment and other senior leaders.
Manage the application review process, serving as a primary or secondary reader and making final decisions in concert with the Director.
Monitor and report on key enrollment metrics, including funnel health, yield rates, and demographic trends.
Assist with the evaluation of day-to-day enrollment processes and provide input to improve efficiency and consistency.
Recommend, develop, and help deliver ongoing training and onboarding for enrollment staff to support consistency, professional development, and alignment with institutional best practices.
Collaborate with the Director of Enrollment to support communications and campaigns that effectively engage prospective students and reflect the university’s brand and values.
Support the Director in ensuring effective use of Salesforce by enrollment staff and communicating feedback for system improvements to the Director.
Ensure recruitment practices reflect the university’s commitment to diversity, equity, and inclusion.
Support cross-departmental collaboration to enhance the prospective student experience and improve conversion rates.