Associate Director of Enrollment and Recruitment

Arizona State University•Los Angeles, CA

2d•Onsite

About The Position

ASU Local was born from ASU’s pioneering efforts to create community-based college pathways, reimagining higher education to ensure equitable access for all learners. ASU Local blends the flexibility of online learning with in-person support and engagement. It offers students the opportunity to pursue an ASU degree while staying rooted in their own communities, supported by coaches, advocates, and peers. The program is designed to expand equitable access to higher education by removing barriers of geography and traditional campus constraints. Through ASU Local, learners gain both a world-class ASU education and the resources to succeed in college, career, and life. This is a hands-on, high-accountability enrollment leadership role for someone with deep roots in higher education admissions and enrollment management. The systems and core strategies that produced our recent growth are in place. What we need now is an Associate Director of Enrollment and Recruitment who brings higher ed enrollment expertise, translates proven strategies into staff capability across a team, partners cross-functionally with units like the Creative Communications and the Explore unit under University College, and makes data-driven decisions at every turn. We need a leader who rolls up their sleeves, gets into the work alongside the team, and is energized by the pace of growth we are sustaining. Performance will be measured directly by enrollment outcomes.

Requirements

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Higher Education Enrollment Expertise & Strategy
Cross-Functional Partnership with Creative Communications
Staff Training & Recruitment Execution
Data & Enrollment Systems Management
Budget & Resource Oversight

Nice To Haves

Evidence of a Master’s degree preferred, however, relevant work experience is highly valued.
Ideally, you will have a master's of education or equivalent.
Demonstrated success in developing and implementing enrollment growth strategies across multiple sites.
Evidence of achieving or exceeding benchmarks in student enrollment, persistence, engagement, and/or goal attainment.
Experience with Salesforce or other CRM systems, student case management, and enrollment technology tools (3+ years).
Strong track record of building partnerships with educational institutions and community organizations.
Evidence of designing learning or engagement experiences for small and large groups.
Experience collaborating with marketing teams to align recruitment strategies, campaigns, and messaging with organizational goals.
Experience in instructing, coaching, or mentoring students.

Responsibilities

Serve as the resident expert in higher ed enrollment strategy, bringing professional experience in admissions, enrollment management, or student recruitment from a college or university setting
Translate that expertise into concrete, executable recruitment plans across all ASU Local sites, grounded in what the data shows is working
Develop and maintain a data-informed enrollment strategy; analyzing funnel metrics, conversion rates, yield patterns, and outreach effectiveness to drive decisions and adjust course in real time
Lead enrollment strategy development in close partnership with the Executive Director, including serving as a strategic thought partner to the Explore department on building and refining their own enrollment approach
Serve as the primary enrollment strategy partner to the Creative Communications team in the Dean's Office, translating recruitment goals and data insights into actionable creative briefs
Collaborate with marketers and copywriters to ensure campaigns, messaging, and outreach materials are strategically aligned with enrollment targets and audience segments
Bring the data (open rates, conversion by channel, event attendance, yield by cohort) so that creative decisions are grounded in what is actually moving prospective students toward enrollment
Provide strategic direction and clear enrollment context, and partner with the Creative Communications team to lead the creative execution
Partner with the Explore unit to align on recruitment strategies, share what is working across ASU Local, and co-develop best practices for converting online-adjacent students into enrolled learners
Design and deliver a comprehensive training series for all ASU Local staff members covering the recruitment strategies that have driven our growth: pipeline outreach, community college transfer engagement, ASU Local signature events, and high-touch calling and SMS campaigns
Translate national strategy into site-level execution; ensuring every staff member understands not just what to do, but why it works and how to adapt it to their community
Coach site leaders to own their enrollment outcomes with confidence, using data to diagnose problems and act decisively
Codify best practices into replicable systems and training materials that scale as ASU Local grows into new communities
Regularly review and analyze enrollment funnel data across all sites (tracking inquiry, application, admission, and yield rates to identify gaps and opportunities)
Use data to set site-level growth targets, evaluate strategy effectiveness, and make the case for resource allocation
Maintain and optimize the enrollment systems already in place
Oversee enrollment system setup for any new site launches as ASU Local expands
Manage recruitment budgets and site-level marketing fund allocation in partnership with site leaders
Ensure spending decisions are tied to data and aligned with enrollment priorities
Advise on allocation of central resources to support operational needs and growth across all locations
Perform other duties and responsibilities as assigned by the Executive Director to support the organization’s mission and strategic priorities.