Associate Director of Business Marketing - M&A, PE, Capital Markets

Cooley•San Francisco, CA

About The Position

This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. This team translates commercial objectives and competitive insight into marketing and client development plans. They work across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit.

Requirements

Proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
8+ years of applicable experience in the field (e.g., marketing or business development), with 4+ years management experience (some at the senior level preferred)
Prior professional services industry experience and/or B2B marketing experience
Demonstrated industry experience in private equity
Bachelor’s Degree

Nice To Haves

Prior legal industry experience

Responsibilities

Lead the translation of practice-specific marketing plans into detailed briefs for the Campaign Strategy team, ensuring customer journeys are engineered to deliver BU outcomes.
Act as the primary consultant for the Insights team on buyer profiles and influencers, providing the practice-specific logic required for build-out of segments.
Direct the strategy for practice-building initiatives, ensuring "Always Ready" materials and sales touchpoints reflect current market trends and buyer behavior.
Partner with leaders across MCD to ensure BU priorities are reflected in enterprise roadmaps and channel strategies.
Define the triggers and content requirements for practice-level personalization, ensuring the "right message" is delivered to the practice’s target buyers.
Oversee the BU-specific marketing budget, providing strategic recommendations on the ROI of sponsorships and practice-level spend.
Lead the strategy and narrative development for the BU’s most complex and high-stakes pitches and proposals in collaboration with the Client Development and Pursuits & Proposal’s team.
Collaborate with Insights & Optimization to interpret dashboard data and proactively recommend strategic shifts in the marketing plan.
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required