Associate Director, Marketing

Akebia Therapeutics•Cambridge, MA

20h•Hybrid

About The Position

Akebia is seeking an experienced, mission-oriented and collaborative Associate Director to play a pivotal role in driving adoption and sustained growth of Vafseo. This position will focus on executing brand strategies, optimizing business performance and deepening engagement with key nephrology stakeholders. The ideal candidate is a hands-on, data-driven marketer who excels at translating insights into compelling value stories, brings a mix of strategic thinking and tactical agility and has experience or interest in AI technologies. Akebia has a strong cross-functional team, and this position will serve as an integral member to advance the strategic and tactical plans for Vafseo. The Associate Director will partner closely with Field Sales, Sales Training, Commercial Analytics, Legal, Regulatory and Medical Affairs colleagues in order to successfully develop and execute marketing programs and initiatives. This role reports directly to the Director, Marketing.

Requirements

Bachelor's Degree required, MBA is a plus
7+ years of proven experience in brand marketing with a minimum of 3 years of HCP or patient product management experience

Nice To Haves

Experience in nephrology is a plus
Proven project and vendor management skills
Proven ability to influence without authority and partner with cross-functional teams
Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
Strong written and presentation skills
Up to 15% travel to attend sales meetings, customer visits, and relevant medical meetings/congresses within the U.S.

Responsibilities

Lead personal promotion and peer-to-peer strategy and execution for Vafseo including creation of all assets and content for HCPs and patients
Ensure alignment across brand messaging, promotional materials and customer engagement initiatives
Lead advisory boards to strengthen scientific and brand credibility
Partner with speaker program operations to optimize engagement and pull through of promotional speaker programs
Partner with medical and meetings management to develop conference strategy and lead congress promotion efforts to maximize brand presence
Partner closely with field sales, market access and sales training to ensure effective implementation of brand messaging and key marketing initiatives
Effectively manage agencies to achieve high quality deliverables within time and budget scopes
Collaborate effectively with Promotional Review Committee (PRC) partners to ensure execution aligns with brand strategy and marketing timelines.
Support additional marketing initiatives and special projects as needed, including brand planning, budget tracking, and other ad hoc assignments to advance business objectives
Measure and optimize personal promotion and peer-to-peer tactic effectiveness
Support strategic project initiatives to drive future brand growth and operational efficiencies, including AI-enabled solutions
Manage budget to corporate targets
Contribute to a collaborative, mission-driven culture focused on delivering meaningful outcomes for patients