Associate Director, Marketing – Disease Education & Integrated Marketing

Insmed Incorporated•NJ Corporate Headquarters, NJ

1d•$155,000 - $201,500•Remote

About The Position

At Insmed, every moment and every patient counts — and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you’ll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person’s contributions to meaningful progress. That commitment has earned us recognition as Science magazine’s No. 1 Top Employer for five consecutive years, certification as a Great Place to Work® in the U.S., and a place on The Sunday Times Best Places to Work list in the UK. For patients, for each other, and for the future of science, we’re in. Are you? About the Role: We are seeking an Associate Director, Marketing – Disease Education & Integrated Marketing to join our dynamic marketing team. Reporting to the Global Commercial Lead, this role will combine strategic ownership with hands-on execution across two critical areas: leading a field-based disease education program and executing integrated marketing initiatives for healthcare professional and patient audiences. This is a highly execution-oriented role designed for a well-rounded marketer who can move seamlessly from strategy to on-the-ground delivery. This individual will play an important role in supporting earlier disease recognition and diagnosis while driving measurable commercial outcomes across HCP and patient-facing programs.

Requirements

Bachelor's Degree
8+ years of progressive pharmaceutical commercial experience (marketing)
Respiratory or rare disease experience preferred
Demonstrated experience developing and executing integrated marketing programs for HCPs and/or patient audiences
Experience leading field-based programs, vendors, and external contractors
Strong analytical thinker who uses data and insights to drive decisions and optimize performance
Strong executional discipline with ability to manage multiple priorities in a fast-paced environment
Skilled business storyteller with the ability to connect insights to outcomes

Responsibilities

Lead the operating model, execution, and ongoing evolution of the field-based disease education program
Oversee the external partner responsible for program staffing, training, field execution, performance management, and measures of success
Ensure field personnel have the resources, capabilities, and support required to deliver high-quality, compliant disease education
Monitor program performance, identify opportunities and barriers, and implement improvements to increase effectiveness and impact
Drive measurable growth in diagnosed patients by increasing clinical suspicion and appropriate screening across priority HCP segments
Lead the development and execution of integrated marketing initiatives for HCPs and patient audiences, translating established strategies and customer insights into impactful programs and experiences that support earlier disease recognition and diagnosis
Develop and deliver HCP engagement programs that support disease education, including speaker programs, peer-to-peer education, and congress excellence
Oversee patient-facing educational resources and managing across a range of channels, including social media, website, and other engagement platforms to drive awareness and action
Lead agency and external partner relationships, providing clear direction and ensuring high-quality, timely, and compliant execution
Partner with core marketing and a broad range of cross-functional stakeholders – including Medical, Regulatory, Legal, and Analytics – to ensure the timely, compliant in-market activation of marketing initiatives
Oversee program execution and ongoing management with a strong commercial mindset, communicating progress, performance, recommendations, and decisions clearly to senior leaders and cross-functional stakeholders

Benefits

Comprehensive medical, dental, and vision coverage and mental health support
Annual wellbeing reimbursement
Access to our Employee Assistance Program (EAP)
Generous paid time off policies
Fertility and family-forming benefits
Caregiver support
Flexible work schedules with purposeful in-person collaboration
401(k) plan with a competitive company match
Annual equity awards
Participation in our Employee Stock Purchase Plan (ESPP)
Company-paid life and disability insurance
Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
Employee resource groups
Service and recognition programs
Meaningful opportunities to connect, volunteer, and give back