Integrated Marketing Associate

Blackbird Labs Inc•New York, NY

1d•$80,000 - $95,000

About The Position

Blackbird is looking for an Integrated Marketing Associate reporting to the Senior Manager, Integrated Marketing. This is a hands-on, execution-focused role for someone who serves as the operational backbone of the marketing department — equal parts executor and analyst. You'll run an email send in the morning, pull a performance report by noon, and coordinate an out-of-home vendor by the end of day. You'll work across all five of our markets — New York, Denver, Los Angeles, Charleston, and San Francisco — coordinating campaigns from briefing through execution and making sure nothing falls through the cracks. This isn't just task execution: you're the connective tissue that lets our Experiential and Content & Communications leads do their best work, and the person who keeps five markets moving in sync.

Requirements

2–4 years of experience in marketing coordination, campaign management, or a closely related generalist role
Enough range to move fluidly between creative operations and data — you're equally at home in a content calendar and a dashboard
Highly organized: you can keep five markets moving simultaneously without dropping the ball
Hands-on experience with email marketing tools and audience segmentation
A clear communicator who keeps vendors, creators, and PR partners aligned and accountable
You operate with urgency, take ownership without prompting, and communicate clearly under pressure.

Nice To Haves

Experience in hospitality, dining, or consumer brands is a plus

Responsibilities

Coordinate the moving parts of market-level campaigns from briefing through execution — keeping timelines, assets, and stakeholders aligned across all five markets
Manage vendor relationships and production timelines for out-of-home placements, including local print and install logistics per market
Build and maintain standardized monthly market briefs covering upcoming activations, campaigns, and launches — and serve as the connective tissue with local PR partners, handling follow-ups
Support one-off campaign email sends (market launches, seasonal activations, new market rollouts) and the Weekly Flyer
Own audience segmentation logic and list hygiene
Pull and synthesize campaign and channel metrics; maintain dashboards and deliver regular readouts — no walls of numbers, just sharp takeaways
Manage day-to-day relationships with local influencers and creators across markets; track deliverables and coordinate briefings
Maintain the asset library and content calendar; keep the content team organized across shoots, deadlines, and channel needs
Monitor Blackbird's social mentions and UGC across markets; run a regular pulse on competitive activity to inform the content calendar and campaign strategy