Associate Director, International Marketing

Georgian College

58d • Hybrid

About The Position

Georgian is more than just an employer – we're a community. With campuses located across Central and Southwestern Ontario, Georgian College offers rewarding employment opportunities in academics, administration, research, and more. We take pride in working alongside a dynamic team of student-focused educators, dedicated supporters, and passionate advocates. Together, we can advance our mission to inspire innovation, transform lives, and connect communities through the power of education.
Our exciting work environment offers the opportunity to learn and grow, while collaborating in a team-oriented culture that promotes equity, diversity, inclusion and belonging. Together, we deliver unrivaled experiences for our students, employees and the communities we serve. Read our 2025-2030 strategic plan.
If you share our energy and passion, please consider joining Team Georgian.
Position Overview:
We’re seeking a bold, data-driven marketing leader to shape and lead Georgian’s international marketing strategy. Reporting to the Executive Director, Marketing & Communications and working as part of Georgian’s integrated Marketing, Communications, Recruitment and Events (MCRE) team — in close partnership with the International department — this role drives brand positioning, guides global marketing investment, informs enrolment strategy, and mitigates risk across priority international markets.
This is an opportunity to make immediate impact by strengthening Georgian’s global brand, accelerating sustainable enrolment growth, and expanding our presence in both international student recruitment (B2C) and professional workforce development (B2B).
If you’re excited by the opportunity to build something meaningful, work alongside a collaborative and innovative team, we’d welcome the opportunity to connect.

Requirements

• A degree in Marketing, Communications or related discipline or an equivalent combination of education and experience.
• Minimum of 10 years of progressive marketing and brand management experience within complex or multi-market environments.
• Strong understanding of the complexities of international markets and appropriate marketing strategies, with strong awareness of regional cultural dynamics.
• Strong design sensibility and writing skills, with the ability to both lead agency partners and personally develop compelling, brand-aligned content across digital, social, and campaign channels as needed.
• Proven experience providing creative direction, managing agency relationships, and translating strategy into effective briefs and executions that deliver measurable results.
• Exceptional interpersonal and communications skills to lead cross-functional collaboration.
• Proven track record in digital marketing and enrolment funnel management, with strong working knowledge of enterprise CRM and marketing automation platforms.
• Ability to manage agency and vendor partnerships across diverse cultural contexts, ensuring effective collaboration and locally relevant execution.
• Experience applying market intelligence and competitive insights to multi-year international marketing and risk-mitigation strategies.
• Flexibility to work across multiple time zones to support global partners and initiatives.
• Strong cultural competency and sensitivity, with proven experience engaging international audiences in ways that are respectful, authentic, and effective.

Nice To Haves

• Experience in post-secondary, international education, or global workforce training is an asset.

Responsibilities

• Lead international brand strategy within Georgian’s brand standards and architecture, building awareness and equity across priority global markets through a cohesive, differentiated presence.
• Analyze international market performance, demand signals, and campaign outcomes; translate insights into aligned enrolment priorities that mitigate risk and respond to changing market conditions.
• Develop strategic B2B and B2C marketing and conversion plans that drive enrolment growth and optimize the full enrolment funnel.
• Shape core marketing content and creative direction, ensuring brand-aligned execution across paid, owned and shared channels.
• Lead website, digital marketing, and content strategies that support growth, strengthen brand presence, and deliver measurable results across priority markets.
• Provide strategic leadership of CRM and marketing automation platforms, including lead-nurture design, funnel optimization, segmentation, and performance reporting.
• Interpret and deliver market intelligence, campaign insights, and performance analysis to inform investment decisions and improve ROI.
• Lead budget planning and management, ensuring disciplined resource allocation aligned to enrolment and business objectives.
• Play a strategic leadership role across functions and departments, interpreting and delivering market intelligence, campaign insights, and performance analysis to inform executive decision-making and enrolment strategy.
• Identify, engage, and oversee marketing agencies and external vendors, managing complex, multi-agency relationships across regions and time zones while ensuring culturally informed, brand-aligned communications.
• Strengthen Georgian’s credibility and visibility among external partners by amplifying its presence at key international forums and industry events.

Benefits

• We offer a competitive compensation rate, comprehensive benefits plan and a generous vacation policy as well as CAAT defined-benefit pension plan which includes fully matched contributions.
• A tuition reimbursement program that offers reduced course fees for college staff and their dependents.
• A holiday shut down period that allows employees to rest and relax with family and friends.
• A flex work program for most positions allowing employees the flexibility of working both on campus and remotely.
• All Georgian Employees have access to the EFAP: Employees and their family members can call the program 24/7 for completely confidential support, information, and assistance.
• Campus Safety Services: Georgian is committed to providing a safe, respectful and inclusive environment through the delivery of professional health and safety, security, parking, emergency management, conflict resolution and investigative services.

What This Job Offers

• Job Type: Full-time
• Career Level: Director