Associate Director, Integrated Investment
About The Position
The Associate Director of Integrated Investment has mastered all of the skills of the Supervisor role and is additionally responsible for managerial input and decision making, as well as more senior client and vendor relationships. The Associate Director will work with the Group Director in setting priorities, allocating responsibility, and measuring performance of the Integrated Investment team. Building upon the Supervisor role with regard to the interpretation of strategy through a video lens, the Associate is also called upon to further develop the client and media owner relationships that will ultimately serve to enhance all aspects of the Investment team’s deliverables.
Requirements
- Minimum of 5 years of industry experience.
- Knowledge of the principles of advertising, marketing, and media.
- Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing.
- Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies.
- Advanced knowledge of buying-related technologies Prisma, MediaOcean OX, 3rd party Ad Servers (i.e. DCM) and Verification/ Reporting partners (i.e. Double Verify, Nielsen).
- Experience managing & optimizing programmatic video campaigns; prior hands-on DSP (TTD, DV360) experience is key.
- Strong negotiation skills.
- Ability to foster a strong, cohesive working team, providing leadership and instruction.
- Understanding of marketplace dynamics, working with Group Director to formulate marketplace strategies.
- Strong overall communication skills with a focus on presentation excellence.
Responsibilities
- Creates and maintains team dynamics with a focus on learning and innovation.
- Actively ensures strategic consistency across all elements of plan development and implementation.
- Proactively explore and recommend ways to further service and grow client relationships.
- Manages large scale partner relationships to foresee future needs and provide client support.
- Provide thought leadership for the junior team in the areas of video marketing and technology.
- Create and articulate clear performance metrics and develop associated reports that measure KPI’s.
- Analyze historical and current campaign results to optimize learning and ensure continuous improvement.
- Process and analyze competitive media activity in the marketplace.
- Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice, and working on planning frameworks.
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
