Associate Director, Influencer & Social Media Marketing

Takeda•Boston, MA

3d•Hybrid

About The Position

As the Associate Director of Influencer & Social Media Marketing, you will be a champion of Takeda's culture and values and will be responsible for building an industry leading influencer program for a new product launch in Dermatology that deepens patient engagement, builds trust in Takeda and elevates brand awareness. This role will build strategic partnerships with creators to establish a robust, active community and to develop platform-native content at scale. This role will collaborate closely with cross-functional teams and leadership to develop influencer guidelines & processes and execute strategies that ensure maximum impact. The ideal candidate should have a track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals. They should also combine strong strategic consumer marketing expertise, social media marketing expertise & influencer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Senior Director, Consumer Marketing.

Requirements

Minimum BS/BA degree
7+ years of consumer marketing, digital/social media marketing and/or PR experience with at least 3+ years focused on managing influencer programs and 3+ years in pharma/healthcare
Demonstrated success building social & digital ecosystems and managing social influencer programs for pharmaceutical & consumer brands that drive measurable outcomes.
Extensive knowledge of TikTok, Instagram, and YouTube ecosystems and US-based creator culture.
Experience managing agencies, influencer platforms, and analytics tools.
Strong familiarity with healthcare compliance, privacy laws, and regulatory requirements.
Experience with contract negotiation, partner onboarding, and content governance.
Excellent project management and communication skills and experience managing cross-functional relationships.
Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

Nice To Haves

MS/MBA
Prior pharma launch experience
Commercial experience in dermatology or immunology (e.g., psoriasis)

Responsibilities

Develop and own KPI-driven influencer strategies aligned to brand strategic imperatives & patient insights while ensuring a highly integrated approach across the full consumer marketing, digital marketing & media mix.
Identify, recruit, and nurture strong relationships with influencers/creators/celebrities (across tiers), and HCP digital opinion leaders who align with Takeda's mission and values.
Oversee the creative development of platform-native influencer content at scale for social and extend that content across channels and into impactful live activation opportunities.
Lead the development of influencer guidelines & processes and educate and collaborate across all levels of the organization to gain alignment and garner excitement for the program.
Plan & run influencer summit meetings to garner insights & co-create content to activate the patient community through authentic personal storytelling.
Partner closely with consumer omnichannel strategy lead to ensure continuity & integration of influencer marketing in the broader digital ecosystem (digital media, CRM, websites, etc.).
Partner closely with consumer marketing strategy lead to integrate patient ambassador branded testimonials into the influencer program.
Facilitate development of scopes of work and partnership agreements, ensuring adherence to industry regulations, privacy laws, disclosures, and Takeda's policies and guidelines.
Develop and lead influencer onboarding, training and governance processes related to programming, compliant content creation, fair balance, disclosure requirements, adverse event (AE) reporting and risk mitigation.
Serve as a key liaison with Legal, Ethics & Compliance, Regulatory, Medical, and Pharmacovigilance to proactively manage risk and maintain brand safety.
Manage performance of influencer initiatives, tracking ROI, brand safety, sentiment, reach, engagement and audience impact.
Continuously optimize influencer mix, platform selection, creative strategy, and budget allocation based on insights and learning.