Associate Director, Hematology Regional Marketing (RMK) – Mid West

Bristol Myers Squibb•Malibu, SC

1d•Onsite

About The Position

Working at Bristol Myers Squibb offers challenging, meaningful, and life-changing work, transforming patients' lives through science. The company provides opportunities for growth and a wide variety of competitive benefits, services, and programs to support employees' professional and personal goals. The Associate Director, Hematology Regional Marketing (RMK) role is a senior in-market position within the US Hematology/Cell Therapy commercial organization. This role focuses on commercial Thought Leader (TL) engagements to gather insights into regional opportunities, bridge regional markets with headquarters, support brand strategy regionally, assist with promotional Speaker training and development, execute peer-to-peer educational programs, and support regional congress activities. The Regional Marketer will collaborate with other field-based professionals, including Field Medical, Sales, and US Value, Access & Payment, as well as home office colleagues in Marketing, Sales, US Value, Access & Payment, and Medical.

Requirements

Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
Minimum 5 years of experience in Hematology or specialty therapeutics
Bachelors Degree required or higher
Proven ability to manage large geographical territory
Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
Highly collaborative with the ability to manage multiple projects simultaneously
Willingness to try innovative, novel compliant ways to deal with work problems and opportunities
Business travel upto 70%, by air or car, is regularly required
Willingness to work evenings and select weekends is required

Nice To Haves

Marketing, Sales Management, and / or launch experience strongly preferred
Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred

Responsibilities

Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Supporting the execution of approved Advisory Board
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Facilitate, participate in and attend advisory boards, where appropriate
Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
Engage with assigned TLs and solicit feedback, as necessary
Participating in and attending Congresses and other industry meetings
Conduct 1:1 meeting with HCPs
Attend meeting sessions at the congress
Providing input and support in developing account plans for Sales
Identifying and developing HCP Speakers to provide high-quality compliant promotional education
Providing refresher and follow-up training to Speakers on approved Speaker materials
Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution
Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity

Benefits

Competitive benefits, services and programs
Medical, pharmacy, dental, and vision care
BMS Well-Being Account
BMS Living Life Better
Employee Assistance Programs (EAP)
401(k) plan
Short- and long-term disability
Life insurance
Accident insurance
Supplemental health insurance
Business travel protection
Personal liability protection
Identity theft benefit
Legal support
Survivor support
Flexible time off (unlimited, with manager approval) for US Exempt Employees
11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
160 hours annual paid vacation for new hires with manager approval (for Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees)
3 optional holidays (for Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees)
Unlimited paid sick time
Up to 2 paid volunteer days per year
Summer hours flexibility
Leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs
Annual Global Shutdown between Christmas and New Years Day