Associate Director, HCP Marketing – Eosinophilic Esophagitis (EoE)

Regeneron Pharmaceuticals•Sleepy Hollow, WY

9d•$157,200 - $256,600•Onsite

About The Position

The Associate Director of HCP Marketing will lead healthcare professional omnichannel/non-personal promotions marketing strategy and execution as well as support execution of personal promotions marketing strategy for EoE in the US. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate across cross-functional partners and complex alliance partnerships in a growing competitive market. The Associate Director will partner closely with cross-functional and alliance teams to advance product growth, contribute to the brand's financial success, and strengthen its leadership position in Gastroenterology and Allergy/Immunology. This position reports to the Director, EoE HCP Marketing.

Requirements

Bachelor’s degree required; MBA strongly preferred.
10+ years of progressive experience in the pharmaceutical/biotech industry or related field.
8+ years of US commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
Demonstrated success in navigating complex alliance or co-promotion partnerships.

Nice To Haves

Gastroenterology/Allergy/Immunology biologics experience strongly preferred.

Responsibilities

Lead HCP non-personal promotions/omnichannel marketing strategy, planning, and execution, ensuring full integration with the broader brand strategy.
Understand customer segmentation and strategies to build and implement metrics driven multi-channel plans for focused non-personal HCP engagements and optimal channel distribution.
Support execution of HCP personal promotions marketing strategy developing resources used by field sales team in HCP engagements.
Contribute to building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
Ensure all marketing programs align with corporate policies, regulatory/ethical frameworks, and alliance standards.
Drive strong cross-functional and alliance collaboration, alignment, and decision-making, partnering with Sales, Medical Affairs, TLLs, Market Research, Analytics, Market Access, Training, Regulatory, and Legal to deliver cohesive, compliant, and impactful initiatives.
Have a proven track record of leadership and influence across organizational levels.
Combine strategic and scientific competence with ability to translate insights into actionable marketing strategies.
Excel in execution and project management within a fast-paced dynamic environment, managing multiple projects simultaneously and working through ambiguity.
Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences—both technical and non-technical, including senior executives.
Demonstrate organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.
Possess strong experience in managing agencies and external partners, ensuring creative excellence and accountability.
Disciplined in managing budgets and resources aligned to strategic objectives.