Associate Director, HCP Marketing, Peer to Peer Education & Congress
About The Position
At Insmed, every moment and every patient counts — and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you’ll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person’s contributions to meaningful progress. That commitment has earned us recognition as Science magazine’s No. 1 Top Employer for five consecutive years, certification as a Great Place to Work® in the U.S., and a place on The Sunday Times Best Places to Work list in the UK. For patients, for each other, and for the future of science, we’re in. Are you? About the Role: We’re looking for an Associate Director, HCP Marketing, Peer to Peer Education & Congress on the HCP Marketing team to help us expand what’s possible for patients with serious diseases. Reporting to the Senior Director, HCP & Payer Marketing, you’ll own and execute innovative HCP educational initiatives — spanning personal and non-personal promotion, peer-to-peer (P2P) engagement, national speaker bureau programs, and congress strategy. You will work at the intersection of science, strategy, and execution, partnering cross-functionally to bring compliant, impactful programs to life for healthcare professionals and, ultimately, for the patients who depend on them.
Requirements
- Bachelors degree
- 5+ years of pharmaceutical or biotechnology experience in brand management or marketing, with a track record of delivering strong commercial results.
- Experience in HCP personal and non-personal promotion strongly preferred.
- Experience working with nationally recognized Key Opinion Leaders (KOLs) and managing external partners (agencies, consultants).
- Specialty disease area experience preferred.
- Sales experience a plus.
- Proven ability to develop and implement marketing strategies and tactics that drive measurable commercial impact.
- Demonstrated success collaborating with cross-functional, high-performance teams in a dynamic environment.
- Strong relationship-building skills with the ability to influence stakeholders without direct authority.
Responsibilities
- Lead the strategy and execution of innovative Peer-to-Peer (P2P) education programs and HCP engagements, in close partnership with Medical Communications (MedComm) and external agencies.
- Build and manage a National Speaker Bureau, collaborating with clinical experts and agency partners to identify, contract, and develop KOL speakers.
- Spearhead the annual Speaker Bureau training program, ensuring all contracted speakers are trained compliantly and on-label.
- Identify and champion new formats for effective peer-to-peer engagement.
- Own Insmed's presence at national and regional medical congresses — from strategic planning through on-site execution.
- Coordinate all congress activities, including booth design, digital and print assets, scientific presentations, content development, and HCP engagements.
- Define and report on success metrics.
- Serve as the primary brand liaison to the MedComm Agency of Record, managing the relationship and ensuring high-quality, on-strategy deliverables.
- Partner closely with Legal, Regulatory, Compliance, and Medical Affairs to ensure all programs are executed compliantly and aligned with brand strategy.
- Collaborate with the financial business partner to manage program spend to budget, ensuring fiscal accountability.
- Foster a culture of compliance across all initiatives and vendor relationships.
Benefits
- Comprehensive medical, dental, and vision coverage and mental health support
- Annual wellbeing reimbursement
- Access to our Employee Assistance Program (EAP)
- Generous paid time off policies
- Fertility and family-forming benefits
- Caregiver support
- Flexible work schedules with purposeful in-person collaboration
- 401(k) plan with a competitive company match
- Annual equity awards
- Participation in our Employee Stock Purchase Plan (ESPP)
- Company-paid life and disability insurance
- Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
- Employee resource groups
- Service and recognition programs
- Meaningful opportunities to connect, volunteer, and give back
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
