Associate Director HCP Marketing, ATTR

AstraZeneca • Wilmington, DE

1d • $175,000 - $205,000 • Hybrid

About The Position

HCP Marketing Associate Director, ATTR Office Location: Wilmington, DE (ONSITE/HYBRID) At AstraZeneca, we turn ideas into life‑changing medicines. We think big, work collaboratively, and focus on science that can truly transform patient outcomes. Join us as a Marketing Associate Director, supporting our ATTR portfolio where your work directly shapes how we engage HCPs and advance understanding of a rare, serious form of amyloidosis caused by abnormal transthyretin proteins. In this role, you will bring Brand Strategy to realization through leadership of market research, insight and analytics, brand positioning and messaging and integrated launch plans. You will establish strong alliances with other marketing peers across consumer/HCP, Corporate Affairs, Medical, Regulatory and Access partners. Your role will also involve leading defined work streams and brand opportunities as defined by Marketing Leaders, with accountability for the end product. You will define success metrics; monitor and identify continuous improvement opportunities. The upcoming launch of our newest indication in the United States is set to be a critical milestone for AstraZeneca and for patients living with ATTR CM. As an ATTR HCP Marketing Associate Director, you will be at the forefront of this groundbreaking launch, delivering on initiatives that will not only elevate the brand but also profoundly impact patient outcomes.

Requirements

• Bachelor’s Degree
• 3+ years of experience or a combination of two or more areas in pharmaceutical, healthcare, scientific, clinical, institutional, marketing, or commercial

Nice To Haves

• Advanced Degree in Business, Marketing, or Science
• Current or previous Sales or Sales Leadership
• Strong presentation and negotiation skills
• Successfully navigating create actionable objectives from ambiguity.
• Demonstrated Learning Agility

Responsibilities

• Build clear, compelling brand narratives and assets that differentiate and drive preference.
• Participate in budget planning, managing operational spending, forecasts, and ROI to meet financial objectives.
• Maintain strong knowledge of the clinical disease state and guidelines; confidently engage clinicians and external experts in clinical discussions.
• Prioritize customer needs; design, refine, and articulate clear value propositions that resonate across segments.
• Prepare and implement omnichannel campaigns (HCP, patient, and payer) from brief to launch, ensuring alignment with brand strategy.
• Deploy and manage a content calendar; track performance and recommend data-driven improvements to enhance reach and impact.
• Apply the latest analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes.
• Define and track KPIs to assess customer/patient engagement and brand program effectiveness, report results, and actions.
• Review market insights, anticipate trends, and map the patient journey using qualitative and quantitative analysis.
• Complete campaigns using a broad range of digital tools and platforms; demonstrate advanced digital acumen in targeting, personalization, automation, and analytics.
• Translate digital strategies into measurable business outcomes, trying tactics to conversion, engagement, and brand growth.
• Identify innovative approaches to address market challenges; contribute to the evolution of brand strategies and tactical plans.

Benefits

• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level