Associate Director, Go-To-Market and Field Strategy, Fertility and Value & Access

The businesses of Merck KGaA, Darmstadt, Germany•Boston, MA

22d•Hybrid

About The Position

This role is for an Associate Director, Go-To-Market and Field Strategy within EMD Serono's Healthcare division, focusing on Oncology, Neurology, and Fertility therapeutic areas. The position involves translating ambition and strategy into execution by representing field needs to brand teams and ensuring the deployment of critical resources. The company emphasizes a diverse, inclusive, and flexible working culture with opportunities for personal development and career advancement. External applicants must be eligible to work in the US as sponsorship is not offered.

Requirements

Bachelor’s degree
Minimum 6 years’ experience in pharmaceuticals, healthcare industry, or consulting
Advanced computer skills – excellent knowledge and experience with Excel, Word, PowerPoint, and Access
Deep expertise with data and reporting/analysis tools
Advanced knowledge of CRM technology relevant to Customer Facing Teams
Proven skills leading multiple impactful cross functional projects simultaneously

Nice To Haves

Biotech or pharmaceutical US marketplace launch experience
Experience in Fertility and / or Value & Access
Outstanding oral, written and communication skills with the ability to present to small and large groups
Superior team orientation and ability to influence without authority
Strong business acumen with keen analytical sense and ability to utilize quantitative analysis and sound business judgement in interpretation of sales and market data to drive strategy
Ability to think strategically and bring innovation to the organization
Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes.
Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions.
Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results.
Uphold ethical standards and being honest in all interactions.
Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes.
Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity.

Responsibilities

Design, execute, and optimize Go-to-market (GTM) plans for new and existing products, tracking performance via KPIs and adjusting based on results.
Build and maintain targeting models (segmentation, tiering, valuation) and produce quarterly target lists to optimize resource allocation.
Support the key account management program by improving tools, capabilities, and processes to strengthen account plans and outcomes.
Analyze market/sales dynamics to design and implement territory structures, manage change rollout, and continuously optimize coverage and productivity.
Deliver analyses of market trends, customer behavior, and competitive dynamics to inform decisions.
Provide insights and analytics to support annual brand planning and in-year pull-through.
Lead cross-functional initiatives with clear plans, timelines, deliverables, and stakeholder communication.
Develop high-impact presentations and facilitate meetings/workshops (e.g., POAs, summits) to align teams and drive execution.
Serve as a liaison across Sales, Marketing, and Operations, synthesizing field and research insights into planning and priorities.